One Rule. Every Week. All Year.
The Weekly Edge is strategically designed to slow you down and sharpen your thinking.
Throughout the 2026 calendar year, The Executives Institute will release one Rule per week—50 timeless business principles delivered in a structured format for leaders who understand that great businesses endure by mastering the fundamentals.
Each Rule is designed to be studied, discussed, and applied before moving on, reinforcing the idea that real progress is built through consistency, discipline and practice—not just consumption.
One timeless business principle at a time, repeated with intention.
Follow the 2026 weekly release and join the discussion at our LinkedIn page —
50 fundamental business principles— the Rules.
50 recommended “great reads” from which each rule was sourced— the Books.
Plus, 50 thought-provoking Ask Yourself questions and weekly Action Steps designed to sharpen, re-focus and build a business that runs without you. Each released one week at a time throughout 2026.
CHAPTER 1 | WEEKS 1-5 (This Chapter release began Monday, January 5, 2026)
Foundation isn’t just where you start—it’s what you return to every time things get shaky.
Ask yourself: “Am I building on clarity—or just momentum?”
CHAPTER 2 | WEEKS 6-9 (Chapter release begins Monday, February 9, 2026)
Who you serve—and how clearly you serve them—determines your future.
Ask yourself: “Could every person on our team describe our ideal customer—and why they choose us?”
CHAPTER 3 | WEEKS 10-13 (Chapter release begins Monday, March 9, 2026)
Your company becomes who you hire—and what you tolerate.
Ask yourself: “Are the people on our team making our business better—or just busier?“
CHAPTER 4 | WEEKS 14-18 (Chapter release begins Monday, April 4, 2026)
Your strategy shows up in what you say no to. It’s the clarity to focus, the courage to commit, and the discipline to stay the course—even when it’s inconvenient.
Ask yourself: “Am I bold enough to make fewer, sharper moves that matter?“
CHAPTER 5 | WEEKS 19-23 (Chapter release begins Monday, May 7, 2026)
Execution is where businesses are built—or broken. It’s not about being busy; it’s about doing what matters, doing it well, and doing it now.
Ask Yourself: “What’s the one hard action I’m avoiding that would actually move things forward?”
CHAPTER 6 | WEEKS 24-27 (Chapter release begins Monday, June 14, 2026)
Every leader hits a point where the next step forward isn’t a tactic—it’s a decision.
Ask Yourself: “What decision am I avoiding right now—and what is it already costing me?”
CHAPTER 7 | WEEKS 28-31 (Chapter release begins Monday, July 13, 2026)
Scaling isn’t about doing more—it’s about doing what works, more consistently. Without structure, growth just multiplies the chaos.
Ask Yourself: “Where am I still relying on heroics instead of a system that should already be in place?”
CHAPTER 8 | WEEKS 32-35 (Chapter release begins Monday, August 10, 2026)
Revenue doesn’t solve everything—but without it, nothing gets solved.
Ask yourself: “Are we selling something people believe in—or just something we hope they’ll buy?“
CHAPTER 9 | WEEKS 36-38 (Chapter release begins Monday, September 7, 2026)
Culture isn’t what you say—it’s what you tolerate, reward, and repeat. Every compromise lowers the bar. Every act of courage raises it.
Ask yourself: “Are we building a culture that raises the standard—or one that quietly lowers it?“
CHAPTER 10 | WEEKS 39-42 (Chapter release begins Monday, September 28, 2026)
The leader grows or the business stalls. There is no neutral. Businesses don’t burn out—leaders do.
Ask yourself: “Am I building a leadership style that will still work—and still matter—ten years from now?“
CHAPTER 11 | WEEKS 43-46 (Chapter release begins Monday, October 26, 2026)
It’s not the hard problems that kill a business. It’s the easy ones you ignored.
Ask yourself: “Is my business coasting on past wins—while small, fixable problems quietly compound into future crises?“
CHAPTER 12 | WEEKS 47-50 (Chapter release begins Monday, November 30, 2026)
Recommit to what matters. Let go of what doesn’t.
Ask yourself: “What will I carry forward? What will I leave behind?“
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