“Gentlemen, this is a football.” — Vince Lombardi

Master the fundamentals and you’ll strengthen the foundation of every business you ever build.
Ignore them, and the cracks will show. They always do.
We all get off track, as leaders, and with our companies. Here are 100 Rules of Business that America’s most-trusted leaders have turned to for decades, to get their teams refocused, their companies realigned and their own head back in the game.
A simple study guide for people who are actually running businesses.
Step into your next team meeting and ask…
Which Rule have we been ignoring?

Anyone can read the Rules, the value comes when someone says,
Let me tell you how that played out in my company.
Turning Points is a developing network of executive study groups across the United States. We want to help you bring a group of local business leaders together to study the Rules, talk candidly about what works, what doesn’t, and how together, we can leave our profession of American entrepreneurism a little stronger than we found it.
There is no membership.
No email registration.
No annual dues.
No cost or obligation.
Just good people and honest conversation.
Remember when you could visit a website…and just read?
Here it is. No sign-up. No pop-ups. No advertising. No gimmicks. No catch. You’re welcome.
September 12, 2026 | Welcome to The Executives Institute. Over the years, I’ve had hundreds of entrepreneurs say to me, “I wish there was a way to collect and share all of the best advice and experience of the other small business owners across the country”, or something to the effect of “I wish someone had told me that sooner”. I agree. So we built it. (I should say —we’re building it, with your help).
This year, we’re laying the foundation for a national archive of small business stories and experiences, with the intent that it never actually be finished. We are inviting executives across the U.S. to help shape the cirriculum by sharing the lessons they’ve learned. My hope is that years from now, someone starting or building a business will have one place to study not just the great business books, but the wisdom of the people who actually built companies.
Our first full year of operation will begin Monday, January 4, 2027. Today, the site is still under a lot of construction as we build out each of the 100 Rules of Business and the full ourEDGE Entrepreneurial Challenge. Browse around, let us know if you see value in this project, and if you’d like to be involved in some way.
Thank you for being here. I genuinely appreciate it. Kurt McSparron, Founder and CEO | text me at 701-541-1073 | email: kurt@theexecutivesinstitute.com | connect at LinkedIn





