Welcome to The Executives Institute.

Where the guiding principles and hard truths that have built America’s strongest companies are preserved and passed forward to the next generation of leaders, alongside the hard-won lessons of today’s founders and entrepreneurs.

Timeless Business Principles. Collective Modern Insight.

Four Pillars 🏛️ One Purpose

📚 America’s Business Library

These are the books that decision-makers keep on their shelves —not for decoration, but direction.

First, we created a list of the most highly-respected business books of all time. If you’ve been in business long enough, you know these titles.

From each of these books, we pull one hard truth; one guiding principle; one timeless bit of wisdom; — these become The Rules.

This is America’s Business Library.

✍️ The Weekly Edge

Completing the course is a challenge —not because the Rules are complex, but because they demand discipline.

With those Rules, we have created a 50-week self-study program, specifically designed to slow you down and keep you focused on the fundamentals. This program takes less than 30 minutes per week and includes bold questions and actionable steps to guide your decision-making.

This is The Weekly Edge.

🧭 10k Leaders

Anyone can read a Rule —the value comes when someone says, “Let me tell you how that played out in my company”.

It’s one thing to study the Rules, it’s another to apply them. It’s something altogether unique to discuss them with a group of your colleagues, where the Rules come alive.

We are building a network of executive groups across the U.S.—asking the hard questions and willing to speak candidly about what’s actually working and what clearly isn’t.

This is 10k Leaders.

📈 The Boardroom

Your insight might be the turning point someone else is waiting for. From one generation of leadership to the next.

They say, if you’re not teaching, you’re not really leading. From our 10k Leaders meetings, and daily through this site, we are asking you to add your insights to the Rules and to the Library. This is your chance to shape the collective wisdom of business leaders for generations to come.

The insight you share might be the turning point someone else is waiting for.

This is The Boardroom.

The Founding Creed

We believe strong businesses are built on timeless fundamentals.

We believe those fundamentals are learned through experience and passed from one builder to another.

And we believe they should remain accessible to every entrepreneur willing to study them.

If you spend enough time studying great organizations —and the leaders who built them —one thing becomes perfectly clear: the fundamental Rules of building scalable, sustainable, enduring companies have not changed in decades.

All strong companies are built on a similar foundation of guiding principles and simple truths. These principles are repeated with discipline —not overnight, but over time.

This is where we’ve chosen to build The Executives Institute —on this same foundation.

The business world in America does not lack advice, opinion or genuine knowledge.

Most of us have books that were recommended, be remain unread, podcasts we saved, but haven’t listened to, even programs we’ve purchased, but not followed through or kept up with.

Most of us intend to network more, find a suitable coach or mentor, or join a mastermind group of fellow entrepreneurs.

All of this gets tough when we’re also busy trying to build, lead and grow our companies.

You are why we are building this.

“I don’t have time to sort through online advice — and most of it feels like someone trying to sell me something.”

“I wish I could sit down with someone who’s already built through what I’m facing — but I can’t justify the coaching fees right now.”

“I wish someone had told me this earlier.”

“My team is working hard. I’m just not sure we’re working on the right things.”

If any of those land —this is for you.

The entire curriculum is free. There is no registration. No subscription. No progress bar. No motivational check-ins. No surprise upsell for premium content after 6 weeks. READ OUR STANDARD

Thousands of conversations over the past four decades, have helped shape the Rules that form the foundation of the Institute.

This is a project built entirely by business owners and operators, not academics. Main Street Americans who have big ideas, have made bigger mistakes, but have learned from them and want to share the lessons they wish they’d learned sooner. The Institute exists to capture and pass those lessons forward.

Today, we’re looking for:

  • Executives to follow and engage with us on LinkedIn
  • Individuals to challenge themselves and test run The Weekly Edge
  • Small groups of executives to help launch 10k Leaders
  • Business leaders to contribute their insights to The Boardroom

And, if you believe this kind of business resource should be available to every entrepreneur and executive to follow —please consider supporting it. That’s how this project will survive.

— Kurt McSparron, Founder Connect with me on LinkedIn

“If a movement is to have an impact, it must belong to those who join it — not those who lead it.” —Simon Sinek

May 12, 2026 | Designed exclusively for entrepreneurs and business leaders who believe in the American idea —and prove it every day, by building, leading, and teaching what works —The Executives Institute is being built as a permanent public resource. This free educational platform is where the principles that work and the hard-earned lessons of America’s presidents, CEOs and founders will be preserved, passed forward and forever accessible to the next generation.

Today, we are laying the foundation of The Executives Institute —Rule by Rule, insight by insight, with our full 501(c)3 operational launch Q1 2027.

Follow our LinkedIn page for updates and previews. The discussion begins Monday, January 4th.