We’re here to keep America’s business leaders talking about the fundamentals.
Business moves fast. Leaders changes. Owners come and go as quickly as the latest online strategy. But the fundamentals of building a solid, sustainable business haven’t changed much at all. Solve a real problem. Know your numbers. Know your customers. Know when to let go. Never stop learning. Own your mistakes. The Executives Institute is hosting a nationwide discussion around the guiding principles of American business —one fundamental Rule, one timeless business book and one hard-earned lesson at a time. Join the conversation. Add your insights and experience. We’ll share them with today’s builders and archive them for the next generation of entrepreneurs. Help us leave our industry a little stronger than we found it.
The Rules Matter.
Whether you’re running one company or five, whether this is your first year in business or your fortieth, this is where we talk about how to do it.
We’ve opened The Executives Institute for entrepreneurs at all stages and executives of all industries to talk candidly about what works, what doesn’t and which hard-earned lessons have changed the way you lead.
We hope you’ll appreciate the peace and quiet of this website and the simplicity of this project. Most of all, we hope you find incredible value in it.
There is no sign-up. There is no cost. No catch, whatsoever. We promise. Just study the Rules. Read the books. Add your business experiences to the archives and share this project with your colleagues. That’s it. We hope it helps. Today, and tomorrow.
This project is real. Not an AI-generated list of platitudes and motivational crap. We want to help you build something significant. Something that benefits your community, our country and your family.
Reach out to our Founder and CEO, Kurt McSparron, if you have questions about this project, have an idea or want to talk to someone about your business. Email Kurt
💬 Talking Points
is a list of conversation starters, discussion prompts and reminders of the fundamental Rules of business. Study them alone, with a group of trusted colleagues or your leadership team. These are 100 Rules to build and lead by.
📚 America’s Business Library
are the most talked about business books ever written. If you’ve been in business long enough, you know these titles. These are the ones you keep in your office…for direction, not decoration. These are the books behind the Rules.
📔 Turning Points
is a growing network of executive study groups across America. Anyone can read the Rules, the value comes when someone says, “Hey, let me tell you how that played out in my company”. We provide the talking points, you provide the turning points.
💻 Add your insights.
is a simple way to gather and share the collective wisdom of today’s business leaders, and archive your experiences for generations of American entrepreneurs to come. The insights you share might be the turning point someone else is waiting for.
🪜 The Endowment
is our pot of money we hope to give away. The What Do You Need Fund provides a leg up to business owners at any stage, facing a legitimate need or unexpected challenge. Not loans. Not an ownership stake. Just a helping hand. 25% of all donations go in the pot.
🤝 Support The Institute
is the only way that we take in money. We’re not going to clutter this site or distract the important work of building your company, with advertising, pop-ups or offers to buy programs. Everything here is free and your contribution of $25 or $10k helps us keep it that way.
October, 2026 | Thanks for being here.
Our LinkedIn discussion begins Monday, January 4, 2027 with Rule No. 1 and will continue with one Rule each week for the entire year. Today, the site is still under a lot of construction as we build out each of the 100 Rules of Business and the full Turning Points Entrepreneurial Challenge. Browse around, let us know if you see value in this project, and if you’d like to be involved in some way.
Thank you. I genuinely appreciate it. Kurt McSparron, Founder and CEO | If there is anything I can do to help, text me at 701-541-1073 | email: kurt@theexecutivesinstitute.com | connect at LinkedIn. Please, have a seat. Sign the Guest Book✍️
the idea
began when someone said, “I wish someone had told me that sooner”.
First, we curated 100 classic business books, from years of hearing, “hey, you gotta read this”. From each of these books, we’ve distilled one fundamental guiding principle of business, a rule to lead by.
It’s a list of 100 Rules of Business.
Now, we’re sharing that list with executives across America, asking you to tell us —
How’d that play out in your company?
We all get off track. We’ve built a list of talking points designed to help those of us who are hell bent on figuring it out on our own, to open up about what works, what doesn’t and what might help us get back in line.
It doesn’t have to be lonely at the top.
Walk into your next meeting and ask your team —
Which fundamental rule have we been ignoring
Your insights and your experiences become part of a national archive of entrepreneurial wisdom. Timeless business principles. Collective modern insights. It doesn’t need to be polished.
It just needs to be real.
Thanks for being here —
We hope you find value in our work.
Remember when you could visit a website…and just read? Everyone is trying to make their websites smarter. We’re just trying to make ours quieter. We’re building a very simple, completely free platform for people who are running businesses to study the Rules without distraction or pressure. This is our standard, our business model.
Over the years, I’ve had hundreds of entrepreneurs say to me, “I wish there was a way to collect and share all of the best advice and experience of the other small business owners across the country”. I agree. So we built it. (I should say —we’re building it, with your help). Here’s a little about us, our core values and our structure
This year, we’re laying the foundation for a national archive of small business stories, with the intent that it never actually be finished. We are inviting executives across the U.S. to help shape the cirriculum by sharing the lessons they’ve learned. Orientation, a guide to practicing the principles.