
First, we sorted through 100 of the greatest business books ever written and pulled one timeless fundamental rule, one guiding principle from each…
—this is America’s Business Library
Each of The Institute’s fundamental Rules of Business has roots. Those roots are planted in one of these books —by someone with the discipline to put the lesson down on paper so the next builder didn’t have to start from zero.
Timeless Business Classics.

From those 100 Rules, we created a 100-week self-study program, designed to keep serious business leaders focused and grounded in what actually matters…
— we call it The Weekly Edge
Fifteen focused minutes to start your week with clarity instead of chaos. The edge over your competition. This 100-week path is strategically designed to slow you down, sharpen your thinking, and keep you grounded in the fundamentals.
One Rule. Each week. Two years.

We then organized those 100 Rules into 12 chapters and we encourage small groups of executives across the country to meet monthly, working through the Rules collectively and candidly…
— this is 10k Leaders
The 24-month curriculum maps to the 100 Rules of The Executives Institute. Each month focuses on a theme, a set of Rules, and discussion questions. The format is conversational — not presentational.
Reading the Rules is one thing.
Applying them —very much another.

During these closed-door conversations, leaders share the hard-won stories, turning points, and lessons learned. We encourage young and old to share their insights on each of the Rules, creating a living archive of practical business knowledge from leaders in the field…
— this becomes The Boardroom
Four pillars. One purpose. — where the timeless principles that built America’s greatest companies, and the hard-won lessons of the entrepreneurs who lived them, are preserved and passed forward to every generation of leaders who comes next.
Welcome to The Executives Institute.

April 16, 2026
The Executives Institute will not be fully operational until Q1 2027.
This year, we are building the foundation and adding insights from business leaders across the U.S.
Please scroll around, introduce yourself to the programs, and please, Add Your Insight if anything resonates with you.
Thank you for being here —we’d love your feedback.

If you spend enough time studying great organizations —and the leaders who built them —one thing becomes perfectly clear: the fundamental rules of building strong companies have not changed in decades.
Companies that endure are each built on a similar set of guiding principles and simple truths, repeated with discipline —not overnight, but over time.
This is where we’ve chosen to build The Executives Institute —on this same foundation.

This year, 2026, we’re launching The Executives Institute with 100 foundational business Rules, each grounded in a classic business book from America’s Business Library, each strengthened by the real-world insight of business owners and operators who have lived them.
The Institute is being built as a permanent public resource —a national archive of practical knowledge and the best thinking in U.S. business history —a repository where the hard-won lessons of America’s entrepreneurs are preserved and passed forward to the next generation of leaders.

Keeping it free, keeping it independent, and keeping it growing will take sustained effort.
There is no advertising here.
No corporate sponsorships.
No outside agenda influencing our curriculum or how it’s presented.
If the Institute sharpens your thinking, helps guide a decision, or simply reminds you that the fundamentals are worth returning to —consider supporting this project. Not in exchange for anything. Simply because you believe this is the type of business education you wish you’d had access to years earlier.

Simple truth: The business world does not suffer from a lack of advice.
Podcasts stacked up unlistened. Shelves full of books you never quite finish. Coaches, consultants and online courses, each one promising the breakthrough you’re looking for. Vast amounts of wisdom exist. It’s simply scattered, random and tough to access or act on when you’re busy running the company.
If you’re running a company — whether you’re young and hungry or gray-haired and battle-tested — you’re exactly who we built this for.
The curriculum here is free.
No registration.
No subscription.
No progress bar.
No motivational check-ins.
No surprise upsell for premium content.
We won’t even know if you’re using The Institute unless you submit your insights or check in with us on LinkedIn.

Does any of this sound familiar?
“I’ve been recommended a dozen business books and haven’t finished one of them.”
“I don’t have time to sort through online advice — and most of it feels like someone trying to sell me something.”
“My team is working hard. I’m just not sure we’re working on the right things.”
“I wish I could sit down with someone who’s already built through what I’m facing — but I can’t justify the coaching fees right now.”
“I wish someone had told me this earlier.”
If any of those land — this is for you.

In business, there are two types of best practices:
📌 those we learn from others
— faster, cheaper, and a lot less painful.
📌 and those we learn the hard way
— which most of us know well.
This is how real progress has always moved forward: one generation of leaders passing hard-won knowledge to the next. The Executives Institute exists to make that transfer deliberate. Organized. Permanent.
If you’ve fought battles that became lessons — this is where we collect them. The insight you share might be the turning point someone else is waiting for.
If you’re still collecting a few of those scars — stick around. We encourage those ahead of you on the road to leave guiding notes.

A note from the founder
The Executives Institute is not an ivory-tower project built by academics or consultants. It has grown out of nearly four decades of conversations with business owners, presidents, and CEOs across the country — people who’ve made mistakes, paid tuition in blood and balance sheets, and built enduring companies by finally locking in the fundamentals.
This is the business education I wish we’d had access to years earlier.
It’s being built slowly and deliberately —beginning in 2026 —not to scale fast, but to last. If you use it, share something. If it sharpens your thinking, tell someone it exists. And if you believe this kind of resource should be available to every business leader willing to put in the work —please consider supporting it.
That’s how this project survives.
— Kurt McSparron, Founder Connect on LinkedIn
“If a movement is to have an impact, it must belong to those who join it — not those who lead it.” —Simon Sinek
- The Executives Institute is not built around one person’s philosophy —it’s built with shared insights contributed from leaders who build businesses.
- Anyone can read a Rule —the value comes when someone says, “Here’s how this played out in my company”.
- Those who financially support the Institute aren’t buying content —they are taking responsibility for the preservation of these ideas.
- The Executives Institute is the container —not the voice. We are simply here to protect the container.
The Founding Creed
We believe strong businesses are built on timeless fundamentals.
We believe those fundamentals are learned through experience and passed from one builder to another.
And we believe they should remain accessible to every entrepreneur willing to study them.
Timeless Business Principles. Collective Modern Insight.
Just as important as what we offer is what we refuse to become. Standards require boundaries. These are ours.
The Executives Institute Standard
We Stay Out of Your Inbox
We will not email you, unless you ask.
We will never add you to a mailing list, without your direct permission.
We will never sell, share, or monetize your information.
We will never upsell you additional products.
We will never call you, mail you, or contact you individually for any reason, unless you specifically request information from us first.
Your attention is yours.
Your information is not an asset for us to leverage.
No emails. No data sales. No exceptions.
We Will Not Chase You
We will not notify you when new content is posted.
We will not follow up to see if you “completed” anything.
Leaders manage their own calendars, commitments, and priorities.
We assume you already do.
We Will Not Compete for Your Attention
We will not flood your feed.
We will not interrupt your day.
We will not fight algorithms for clicks.
We will not manufacture urgency.
The Weekly Edge appears in just 2 places, once a week. This site and our LinkedIn Page. Those who value it will find it.
We Will Not Gamify Discipline
We will not use streaks, badges, points, or progress bars.
We will not turn serious work into entertainment.
We will not reward participation for its own sake.
Discipline is not built through incentives.
It is built through repetition and responsibility.
We Will Not Simplify What Should Be Thought Through
We will not reduce leadership to slogans.
We will not package complexity into motivational soundbites.
We will not pretend hard problems have easy answers.
The Rules are reminders — nothing more.
The work happens in reflection and application.
We Will Not Sell Novelty
We will not chase trends.
We will not rebrand old ideas as new breakthroughs.
We will not promise transformation in 30 days.
We will not pretend fundamentals need reinvention.
These principles have endured for decades — often centuries.
Their value comes from practice, not presentation.
We Will Not Hold Your Hand
We will not guide you step by step.
We will not tell you when to engage.
We will not tell you what to think.
We will not lower the standard to increase participation.
Leadership requires initiative.
We Will Not Build for Everyone
This Institute is not for casual interest.
It is not for passive consumption.
It is not for those looking to be motivated.
It is for leaders willing to take responsibility for their own development.
One Expectation
One Rule is published and ready to study each Monday morning.
No announcements.
No reminders.
No follow-ups.
If you show up, the material will be there.
If you don’t, that’s feedback — not failure.
Great leaders don’t want to be chased.
They want to be challenged.
Lead yourself first.
A Closing Word
The Executives’ Institute respects leaders who respect themselves.
We do not remove friction. We do not replace responsibility with convenience.
Timeless principles exist to be applied — without reminders, incentives, or supervision.
Show up. Do the work. That’s it.
— The Executives Institute