🏛️ Welcome

Here, at The Executives Institute, we’re putting the fundamental Rules of business on the table and hosting a nationwide executive discussion to study, expand on, and challenge those Rules. We’re asking you to weigh-in with your experience; to share your insights; to help us build a national archive of collective entrepreneurial wisdom. Because anyone can read the Rules, the value comes when someone says, “hey, let me tell you how that played out in my company”. Our hope is to leave this profession, U.S. business-building, less risky than we found it.

Timeless business principles. Collective modern insights.

is a list of conversation starters and practical reminders of the Rules of business. Study them alone, with a group of trusted colleagues or with us, each week on LinkedIn.

is a growing network of executive study groups across America. Hard-working people, a free curriculum and an honest conversation. We provide the talking points, you provide the turning points.

are the most talked about business books ever written. If you’ve been in business long enough, you know these titles. These are the ones you keep handy, the books behind the Rules.

is a simple way to gather and share the collective wisdom of today’s business leaders, and archive your experiences for generations of American entrepreneurs to come. The insights you share might be the turning point someone else is waiting for.

is our pot of money we hope to give away. The What Do You Need Fund provides a leg up to business owners at any stage, facing a legitimate need or unexpected challenge. Not loans. Not an ownership stake. Just a helping hand. 25% of all donations go in the pot.

is the only way that we take in money. We’re not going to clutter this site or distract the important work of building your company, with advertising, pop-ups or offers to buy programs. Everything here is free and your contribution of $25 or $10k helps us keep it that way.

the idea

began when someone said, “I wish someone had told me that sooner”.

Whether you’re running one company or five, whether this is your first year in business or your fortieth, this is where we talk about how to do it. We’ve opened The Executives Institute for entrepreneurs at all stages and executives of all industries to talk candidly about their experiences.

We hope you’ll appreciate the simplicity of this project and the peace and quiet of this website. Remember the days when you could visit a website…and just read? Everyone is trying to make their websites smarter. We’re just trying to make this one quieter. This is our standard, our business model.

Over the years, I’ve had hundreds of entrepreneurs say to me, “I wish there was a way to collect and share all of the best advice and experience of the other small business owners across the country”.  I agree. So we built it. (I should say —we’re building it, with your help). Here’s a little about us, our core values and our structure.

There is no sign-up. There is no cost. No catch, whatsoever. I promise. Just study the Rules. Read the books. Add your business experiences to the archives and share this project with your colleagues. That’s it. This project is real. Not an AI-generated list of platitudes and motivational crap. We want to help you build something significant. Something that benefits your community, our country and your family. As business leaders continue to challenge these ideas, the Institute will become more and more valuable, not because it’s finished, but because it never will be. We hope it helps. Today, and tomorrow.

Reach out if you have questions about this project, have an idea or want to talk to someone about your business. Kurt McSparron, Founder and CEO

Email Kurt or text my cell at (701) 541-1073, 9am-3pm EST. I’m in eastern Tennessee. If you call and try to pitch me something right off the bat, I’ll just block your number. Don’t be that person. The fastest way to lose a sale is to ask for it before you’ve earned it. Build trust before selling —Rule No. 37. Thank you for being here, sincerely.