Welcome to The Executives Institute.
The first step in this project was to create a Top100 list of highly-respected business books that, over the years, had been the most widely-recomended to our executive team. If you’ve been in business long enough, you know these titles.
Our Library contains the books that decision-makers, entrepreneurs and executives keep on their shelves —not for decoration, but direction.
From each of these books, we pulled one hard truth; one guiding principle; one timeless bit of wisdom; — these became The Rules.
Timeless Business Principles.
🏛️ This is America’s Business Library
—the first pillar.
With those 100 Rules, we created a 100-week self-study program. This powerful program takes less than 30 minutes per week. Once a week, 50 times per year, you will…
- read one fundamental Rule to sharpen your thinking
- ask yourself one challenging question to begin each week with clarity (instead of chaos)
- initiate one Action Step in the right direction, gaining the edge on your competition
The program is specifically designed to make you pause; to slow you down; to keep busy operators grounded in the fundamentals; to continually reminded you of the practices that actually move the needle. We encourage you to take control of your week, before your week takes control of you.
🏛️ This is The Weekly Edge
—the second pillar.
One, disciplined self-study is critical to the success of every business leader.
Two, it doesn’t have to be lonely at the top.
Three, reading the Rules is one thing, applying them is very much another.
The 100 Rules of Business come alive in a room full of your colleagues —fellow leaders who carry the same weight, ask the same hard questions, and are willing to speak candidly about what’s actually working and what clearly isn’t.
This is where we encourage executives across the U.S. to meet in small groups of 10 to 20 leaders on a weekly or monthly basis, working through the Rules collectively and candidly. Each month focused on a theme, a set of Rules, and open conversation, not presentation. We provide free cirriculum for 24 months of meetings.
🏛️ This is 10k Leaders
— the third pillar.
Anyone can read a Rule —the real value comes when someone says, “Let me tell you how that played out in my company”.
The 10k Leaders meetings are where operators share their stories, the, turning points, and lessons learned. We encourage young and old to add their insights on each of the Rules, creating a living archive, a repository, of practical business knowledge from builders and operators in the field.
Contributing to the Institute is your opportunity to do more than learn — it is your chance to shape the collective wisdom of business leaders for generations to come.
🏛️ This becomes The Boardroom
— the fourth pillar.
🏛️ This is The Executives Institute.
Four pillars. One purpose. — where the timeless principles that built America’s greatest companies, and the hard-won lessons of the entrepreneurs who lived them, are preserved and passed forward to every generation of leaders who comes next.
The Founding Creed
We believe strong businesses are built on timeless fundamentals.
We believe those fundamentals are learned through experience and passed from one builder to another.
And we believe they should remain accessible to every entrepreneur willing to study them.
April 22, 2026
We’re building The Executives Institute now —Rule by Rule, insight by insight.
OUR FULL LAUNCH is Q1 2027
This year, we are building the foundation and adding insights from you and your colleagues, business leaders across the U.S.
Please scroll around, introduce yourself to the programs, and Add Your Insight if any Rules or lessons resonate with you.
Thank you for being here —we’d love your feedback.
If you spend enough time studying great organizations —and the leaders who built them —one thing becomes perfectly clear:
the fundamental Rules of building scalable, sustainable, enduring companies have not changed in decades.
All strong companies are each built on a similar foundation of guiding principles and simple truths. These principles are repeated with discipline —not overnight, but over time.
This is where we’ve chosen to build The Executives Institute —on this same foundation.
Podcasts saved but unlistened. Shelves full of books you never quite finish. Coaches, consultants and online courses, each one promising the breakthrough you’re looking for. Vast amounts of business wisdom exist. It’s simply scattered, random and tough to access (or act on) when you’re busy running the company.
If you’re leading and building —whether you’re young and hungry or gray-haired and battle-tested —you’re exactly who we built this for.
The curriculum is free.
No registration. No subscription.
No progress bar. No motivational check-ins.
No surprise upsell for premium content after 6 weeks.
Does any of this sound familiar?
“I’ve been recommended a dozen business books and haven’t finished one of them.”
“I don’t have time to sort through online advice — and most of it feels like someone trying to sell me something.”
“My team is working hard. I’m just not sure we’re working on the right things.”
“I wish I could sit down with someone who’s already built through what I’m facing — but I can’t justify the coaching fees right now.”
“I wish someone had told me this earlier.”
If any of those land — this is for you.
Thank you for being here. This is not an ivory-tower project built by academics or consultants. This is a legacy project grown out of nearly four decades of conversations with business owners, presidents, and CEOs across the country —people who’ve made mistakes, paid tuition in blood and balance sheets, and built enduring companies by finally locking in the fundamentals. This is the business education I wish we’d had access to years earlier.
The Executives Institute is being built slowly and deliberately —beginning in 2026 —not to scale fast, but to last for generations.
Today, we’re looking for:
- business leaders to follow and engage with our LinkedIn community
- individuals to challenge themselves and try out The Weekly Edge
- small groups of executives to join the movement of 10k Leaders
- executives across the U.S. to browse the Rules contribute your insights to The Boardroom
And, if you believe this kind of business resource should be available to every entrepreneur and executive to follow —please consider supporting it. That’s how this project will survive.
— Kurt McSparron, Founder Connect with me on LinkedIn
“If a movement is to have an impact, it must belong to those who join it — not those who lead it.” —Simon Sinek
Timeless Business Principles. Collective Modern Insight.
Above, is what we offer. Below is what we refuse to become.
The Executives Institute Standard
We Stay Out of Your Inbox
We will not email you, unless you ask.
We will never add you to a mailing list, without your direct permission.
We will never sell, share, or monetize your information.
We will never upsell you additional products.
We will never call you or contact you individually for any reason, unless you specifically request information from us first.
Your attention is yours.
Your information is not an asset for us to leverage.
No emails. No data sales. No exceptions.
We Will Not Chase You
We will not notify you when new content is posted.
We will not follow up to see if you “completed” anything.
Leaders manage their own calendars, commitments, and priorities.
We assume you already do.
We Will Not Compete for Your Attention
We will not flood your feed.
We will not interrupt your day.
We will not fight algorithms for clicks.
We will not manufacture urgency.
The Weekly Edge appears in just 2 places, once a week. This site and our LinkedIn Page. Those who value it will find it.
We Will Not Gamify Discipline
We will not use streaks, badges, points, or progress bars.
We will not turn serious work into entertainment.
We will not reward participation for its own sake.
Discipline is not built through incentives.
It is built through repetition and responsibility.
We Will Not Simplify What Should Be Thought Through
We will not reduce leadership to slogans.
We will not package complexity into motivational soundbites.
We will not pretend hard problems have easy answers.
The Rules are reminders — nothing more.
The work happens in reflection and application.
We Will Not Sell Novelty
We will not chase trends.
We will not rebrand old ideas as new breakthroughs.
We will not promise transformation in 30 days.
We will not pretend fundamentals need reinvention.
These principles have endured for decades — often centuries.
Their value comes from practice, not presentation.
We Will Not Hold Your Hand
We will not guide you step by step.
We will not tell you when to engage.
We will not tell you what to think.
We will not lower the standard to increase participation.
Leadership requires initiative.
We Will Not Build for Everyone
This Institute is not for casual interest.
It is not for passive consumption.
It is not for those looking to be motivated.
It is for leaders willing to take responsibility for their own development.
One Expectation
One Rule is published and ready to study each Monday morning.
No announcements.
No reminders.
No follow-ups.
If you show up, the material will be there.
If you don’t, that’s feedback — not failure.
Great leaders don’t want to be chased.
They want to be challenged.
Lead yourself first.
A Closing Word
The Executives’ Institute respects leaders who respect themselves.
We do not remove friction. We do not replace responsibility with convenience.
Timeless principles exist to be applied — without reminders, incentives, or supervision.
Show up. Do the work. That’s it.
— The Executives Institute