Whether you’re running one company or five, whether this is your first year in business or your fortieth, this is where we talk about how to do it. We’ve opened The Executives Institute for entrepreneurs of all ages and executives of all industries to talk candidly about what works, what doesn’t and what hard-earned lessons have changed how you lead.
We hope you’ll appreciate the peace and quiet of this website and the simplicity of this project. Most of all, we hope you find incredible value in it.
There is no sign-up. There’s no advertising. There is no cost. No catch, whatsoever. We promise. Just study the Rules. Read the books. Add your business experiences to the archives and share this project with your colleagues. That’s it. We hope it helps. Today, and tomorrow.
We’re here to help you build something significant. Something that benefits your community, our country and your family. Reach out to our Founder and CEO if you have questions about this project, or if you want to talk to someone about your business. kurt@theexecutivesinstitute.com or message him through LinkedIn.
Our LinkedIn discussion begins with Rule No. 1 on Monday, January 4, 2027, and continues with one Rule each week. Please join us.
💬 Talking Points
Master the fundamentals and you’ll strengthen the foundation of every business you ever build. Ignore them, and the cracks will show. They always do.
100 Rules to build and lead by.
📚 America’s Business Library
If you’ve been in business long enough, you know these titles. These are the ones you keep on the shelf behind your desk. Not for decoration, but for direction.
These are the books behind the Rules.
📔 Turning Points
Anyone can read the Rules, the value comes when someone says, “Hey, let me tell you how that played out in my company”. Join an Executive Study Group in your area.
Bring your experience and a notebook.
💻 Add your insights.
We building an archive. This is an opportunity for you and your organization to help shape the collective wisdom of business leaders for generations to come.
The insight you share might be the turning point someone else is waiting for.
🪜 The Endowment
The What Do You Need Fund provides assistance to business owners facing a legitimate need or unexpected challenge. We don’t make loans. We don’t take an ownership stake.
We don’t pretend we can solve all your problems. When we can help, we’ll try.
🤝 Support The Institute
The Executives Institute exists to say thank you to those who have; to help those who are still trying; to give those who are up next, a good foundation to build upon.
Everything here is free. Your contribution helps us keep it that way.
September, 2026 | Welcome to The Executives Institute.
Our first full year of operation will begin Monday, January 4, 2027. Today, the site is still under a lot of construction as we build out each of the 100 Rules of Business and the full ourEDGE Entrepreneurial Challenge. Browse around, let us know if you see value in this project, and if you’d like to be involved in some way.
Thank you for being here. I genuinely appreciate it. Kurt McSparron, Founder and CEO | If there is anything I can do to help, text me at 701-541-1073 | email: kurt@theexecutivesinstitute.com | connect at LinkedIn
Please, start by adding your executive insights and book reviews.
Use the Add Your Insight form on any of the 100 Rules of Business pages or visit the Contribute page
Be like Steve 👉
The insights you share might be the turning point someone else is waiting for.
the idea.
It began when someone said, “I wish someone had told me that sooner”.
First, we curated 100 classic business books. If you’ve been in business long enough, you know most of these titles. These are the ones you keep on the shelf behind your desk. Not to impress your colleagues, these are the ones you use to run your business. The ones you go back to time and again for direction —they’re dog-eared, highlighted, with margins full of notes.
From each of these books, we’ve distilled one fundamental guiding principle, a rule to lead by. From there, we created a list of talking points for leadership teams, discussion prompts for executive groups, and hard truths for entrepreneurs.
These are the 100 Rules of Business.
Now, we’re sharing that list with executives across America, asking you to tell us —
How’d that Rule play out in your company?
We’ve created a simple list of conversation starters, talking points designed to help those of us who are hell bent on figuring it out on our own, to open up to ourselves and our colleagues, about what works, what doesn’t, what might and what we’ve learned the hard way.
It doesn’t have to be lonely at the top.
Every business, and every business leader, gets off track now and again. Everyone at this table understands that. When business is good, our standards can slip, our discipline might fade. But, over the years we’ve learned that often a simple reminder of a basic principle, or a return to the fundamentals is all that was needed to get us back on track.
Walk into your next meeting and ask your team —
Which fundamental rule of business are we ignoring?
Your insights and your experiences become part of a national archive of entrepreneurial wisdom. Classic business books plus today’s real world experience.
Timeless business principles. Collective modern insights.
And, to make it enjoyable, we’re doing this with no subscription or membership, no pop-ups or distractions. We’re not even collecting emails. Just a simple list of common sense best practices and executive talking points, free for all to use, for generations to come.
Thanks for being here, we hope you find value in our work.
This is our standard, our business model.
Everyone is trying to make their websites smarter. We’re just trying to make ours quieter. We’re building a very simple, completely free platform for people who are running businesses to study the Rules without distraction or pressure.
Remember when you could visit a website…and just read?
A little about us, our core values and our structure
Over the years, I’ve had hundreds of entrepreneurs say to me, “I wish there was a way to collect and share all of the best advice and experience of the other small business owners across the country”.
I agree. So we built it. (I should say —we’re building it, with your help).
Orientation, a guide to practicing the principles.
This year, we’re laying the foundation for a national archive of small business stories, with the intent that it never actually be finished. We are inviting executives across the U.S. to help shape the cirriculum by sharing the lessons they’ve learned.