🧭 Month Two Discussion —Know Your Customer
Ask yourself: “Do we truly understand who our best customer is —and does our team know how to serve them with clarity and consistency?”
📌— Rule No.11: Your Brand is Your Promise
- Recommended Reading: Building Strong Brands, by David A. Aaker
📌— Rule No.12: Know Your Customer Deeply
- Recommended Reading: Know Your Customer, by Robert B. Woodruff and Sarah F. Gardial
📌— Rule No.18: Your Calendar Reflects Your Priorities
- Recommended Reading: The 7 Habits of Highly Effective People, By Stephen R. Covey
📌— Rule No.21: Clarity Creates Confidence
- Recommended Reading: Made to Stick, by Chip Heath and Dan Heath
