🧭 Month Eleven Discussion —Avoiding the Common Pitfalls
Ask yourself: “Is our business coasting on past wins—while small, fixable problems quietly compound into future crises?“
It’s not the hard problems that kill a business. It’s the easy ones you ignored.
📌— Rule No. 30: Profit is not a dirty word.
- Recommended Reading: Profit First, by Mike Michalowicz
📌— Rule No. 47: The bottleneck is at the top.
- Recommended Reading: The Five Dysfunctions of a Team, by Patrick Lencioni
📌— Rule No. 41: Reputation compounds.
- Recommended Reading: The Reputation Economy, by Michael Fertik and David Thompson
📌— Rule No. 44: Own your edge.
- Recommended Reading: Purple Cow, by Seth Godin
