Rule no.1 is Solve a real problem. Here is our solve a problem story…
The Executives’ Institute wasn’t born from a single idea or theory—it was born from the real conversations I’ve had with hundreds of business leaders over the years. The same frustrations continue to surface: too much noise, not enough clarity. Business owners and executives often feel overwhelmed by trendy advice, quick hacks, and endless “thought leadership” that rarely delivers lasting results for them, their team or their companies.
What they want—what we all want—is something more foundational. Something timeless.
That’s the problem we set out to solve.
At The Executives’ Institute, we’ve made a sharp return to the fundamentals. We are curating a living collection of timeless Business Rules—principles that don’t change with the headlines—each paired with practical insight and recommended reading that sharpens leadership thinking. This isn’t another course or podcast, and I am certainly no guru. This project is being built by you and your colleagues —America’s top business leaders and entrepreneurs. It’s a growing resource designed to help leaders make clear, confident decisions by returning to what works.
Business leaders (our Members) can contribute their own experiences, surface new challenges, and shape the evolution of our collective library. We’re building something that adapts—not to trends, but to real-world situations.
“Because solving real problems in business doesn’t start with flashy ideas. It starts with disciplined thinking, shared wisdom, and an unapologetic commitment to what actually works. That’s why The Executives’ Institute exists.”
– Kurt McSparron, Founder, The Executives’ Institute
🧍‍♂️ Who is behind The Institute?
The Executives’ Institute was founded by Kurt McSparron, also the founder of The Executives Club of Fargo-Moorhead. This Institute was created to expand on years of trusted executive gatherings (with business leaders far wiser than himself) — into a living, evolving body of business wisdom.
It would not, however, exist without the unending support, continual assistance and quiet resilience of the spouse of a serial entrepreneur — his wife, Elle.

thank you for being here!