“We will keep this list in a safe place. If we have time, we’ll make a copy of the list, in case something happens to the first list.” —Arthur Grayson
| The Fundamental Rule of Business | the book behind the Rule | Author(s) | ||
|---|---|---|---|---|
 | 📌 Rule No. 1 —Solve a real problem. | The Lean Startup | Eric Ries |  |
 | 📌 Rule No. 2 —Fall in love with the problem. | The Mom Test | Rob Fitzgerald |  |
 | 📌 Rule No. 3 —Differentiate or Die. | Blue Ocean Strategy | W. Chan Kim & Renée Mauborgne |  |
 | 📌 Rule No. 4 —Play the Long Game. | The Infinite Game | Simon Sinek |  |
 | 📌 Rule No. 5 —Make Fewer, Bolder Moves. | Playing to Win. | A.G. Lafley and Roger L. Martin |  |
 | 📌 Rule No. 6 —Your first idea is rarely your best. | Originals | Adam Grant |  |
 | 📌 Rule No. 7 —Momentum Beats Motivation. | The War of Art | Steven Pressfield |  |
 | 📌 Rule No. 8 —Don’t Mistake Movement for Progress. | Essentialism | Greg McKeown |  |
 | 📌 Rule No. 9 —Focus Beats Multitasking. | The One Thing | Gary Keller and Jay Papason |  |
 | 📌 Rule No. 10 —Never stop learning. | Mindset | Carol S. Dweck, Ph.D. |  |
 | 📌 Rule No. 11 —Your brand is your promise. | Building Strong Brands | David A. Aaker |  |
 | 📌 Rule No. 12 —Know your customer deeply. | Know Your Customer | Robert B. Woodruff and Sarah F. Gardial |  |
 | 📌 Rule No. 13 —Know Your Numbers | Financial Intelligence | Karen Berman and Joe Knight |  |
 | 📌 Rule No. 14 —Know When To Let Go | Necessary Endings | Dr. Henry Cloud |  |
 | 📌 Rule No. 15 —Work on your business, not just in it. | The E-Myth Revisited | Michael E. Gerber |  |
| 📌 Rule No. 16 —Time Is Your Most Precious Asset | The Time Trap | Alec Mackenzie | ||
| 📌 Rule No. 17 —Speed Matters. | Fail Fast, Fail Often | Ryan Babineaux, Ph.D. and John Krumboltz, Ph. D. | ||
| 📌 Rule No. 18 —Your calendar reflects your priorities. | The 7 Habits of Highly Effective People | Stephen R. Covey | ||
| 📌 Rule No. 19 —Stop Doing What Doesn’t Work. | What Got You Here Won’t Get You There | Marshall Goldsmith | ||
| 📌 Rule No. 20 —Cash Flow Is King. | Simple Numbers, Straight Talk, Big Profits! | Greg Crabtree | ||
| 📌 Rule No. 21 —Clarity creates confidence. | Made to Stick | Chip Heath and Dan Heath | ||
| 📌 Rule No. 22 —Hire slow, fire fast. | Who, the A Method for Hiring | Geoff Smart and Randy Street | ||
| 📌 Rule No. 23 —Simplicity Scales. | Simple Rules | Donald Sull and Kathleen Eisenhardt | ||
| 📌 Rule No. 24 —Own your mistakes. | Extreme Ownership | Jocko Willink and Leif Babin | ||
| 📌 Rule No. 25 —Ask Better Questions. | A More Beautiful Question | Warren Berger | ||
| 📌 Rule No. 26 —Define It. Measure It. Achieve It. | Measure What Matters | John Doerr | ||
| 📌 Rule No. 27 —Do The Hard Things First. | Eat That Frog! | Brian Tracy | ||
| 📌 Rule No. 28 —Learn By Doing. | The Art of Learning | Josh Waitzkin | ||
| 📌 Rule No. 29 —Protect Your Downside. | Rich Dad’s Guide to Investing | Robert T. Kiyosaki | ||
| 📌 Rule No. 30 —Profit is Not a Dirty Word. | Profit First | Mike Michalowicz | ||
| 📌 Rule No. 31 —Delegate outcomes, not tasks. | Turn the Ship Around! | L. David Marquet | ||
| 📌 Rule No. 32 —Don’t Scale Chaos. | Scaling Up | Verne Harnish | ||
| 📌 Rule No. 33 —Processes Protect Your Time. | The Checklist Manifesto | Atul Gawande | ||
| 📌 Rule No. 34 —Great Businesses Outlive Great Products. | Built To Last | Jim Collins | ||
| 📌 Rule No. 35 —Raise the Bar, Then Raise It Again. | Good To Great | Jim Collins | ||
| 📌 Rule No. 36 —Build a Business That Runs Without You. | Built To Sell | John Warrillow | ||
| 📌 Rule No. 37 —Build Trust Before Selling. | The Speed of Trust | Stephen M.R. Covey | ||
| 📌 Rule No. 38 —Build Once, Sell Forever. | The Automatic Customer | John Warrillow | ||
| 📌 Rule No. 39 —Your Network Is Your Net Worth. | Never Eat Alone | Keith Ferrazzi | ||
| 📌 Rule No. 40 —Sell the Vision, Not Just the Product. | Start With Why | Simon Sinek | ||
| 📌 Rule No. 41 —Reputation Compounds. | The Reputation Economy | Michael Fertik | ||
| 📌 Rule No. 42 —Feedback is a Gift. | Thanks For The Feedback | Douglas Stone and Sheila Heen | ||
| 📌 Rule No. 43 —Run Your Race. | Can’t Hurt Me | David Goggins | ||
| 📌 Rule No. 44 —Own Your Edge. | Purple Cow | Seth Godin | ||
| 📌 Rule No. 45 —Protect Your Mental Bandwidth. | Deep Work | Cal Newport | ||
| 📌 Rule No. 46 —Don’t Outgrow Your Values. | The Advantage | Patrick Lencioni | ||
| 📌 Rule No. 47 —The Bottleneck Is at the Top. | The Five Dysfuntions of a Team | Patrick Lencioni | ||
| 📌 Rule No. 48 —Give More Than You Take. | The Go-Giver | Bob Burg and John David Mann | ||
| 📌 Rule No. 49 —People Over Processes. | The Human Side of Enterprise | Douglas McGregor | ||
| 📌 Rule No. 50 —If You’re Going To Eat Shit, Don’t Nibble. | The Hard Thing About Hard Things | Ben Horowitz | ||
| 📌 Rule No. 51 —A title doesn’t make a leader. | The 21 Irrefutable Laws of Leadership | John C. Maxwell | ||
| 📌 Rule No. 52 —Know what you’re after. | Think and Grow Rich | Napoleon Hill | ||
| 📌 Rule No. 53 —Do the work only you can do. | The Effective Executive | Peter F. Drucker | ||
| 📌 Rule No. 54 —Win before you fight. | The Art of War | Sun Tzu | ||
| 📌 Rule No. 55 —Turn mistakes into Rules. | Principles | Ray Dalio | ||