🧭 Month Eight Discussion —Sales —the Lifeblood
Ask yourself: “Are we selling something people believe in—or just something we hope they’ll buy?“
Revenue doesn’t solve everything—but without it, nothing gets solved.
📌— Rule No. 13: Know your numbers.
- Recommended Reading: Financial Intelligence, by Karen Berman and Joe Knight
📌— Rule No. 20: Cash flow is king.
- Recommended Reading: Simple Numbers, Straight Talk, Big Profits!, by Greg Crabtree
📌— Rule No. 38: Build once, sell forever.
- Recommended Reading: The Automatic Customer, by John Warrillow
📌— Rule No. 40: Sell the vision, not just the product.
- Recommended Reading: Start With Why, by Simon Sinek
