📌 Rule No. 27 —Do The Hard Things First.

🎓 MASTER Rule No. 27 —Do the hard things first.

Do the hard work first. Make the tough call. Have the uncomfortable conversation. Fix the problem you’ve been avoiding. Don’t let easy work fool you into thinking you’re making progress. The hard stuff is often the stuff that moves the business forward.

September 1, 2026

This Master Classes is in development.

Help us build each of the 50 Master Classes, by adding your insights and sharing your entrepreneurial stories.

Class begins Monday, January 4, 2027, with each Rule being built out as we go. Each will contain the study sections listed below and will continue to evolve through your contributions. As business leaders continue to challenge these ideas, the Institute becomes more and more valuable, not because it’s finished, but because it never will be.

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👥 Executive Insights | “Let me tell you how that played out in my company.“

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📚 Recommended Reading

Eat That Frog!

by Brian Tracy

“One of the very worst uses of time is to do something very well that need not be done at all.”— Brian Tracy