📌 Rule No. 23 —Simplicity Scales.

🎓 MASTER Rule No. 23 —Simplicity scales.

Keep your business as simple as you can. Make things easy to understand, easy to remember, easy to teach and repeat. If a process doesn’t need to be that complicated, simplify it. The simpler the business, the easier it is to run and grow.

September 1, 2026

This Master Classes is in development.

Help us build each of the 50 Master Classes, by adding your insights and sharing your entrepreneurial stories.

Class begins Monday, January 4, 2027, with each Rule being built out as we go. Each will contain the study sections listed below and will continue to evolve through your contributions. As business leaders continue to challenge these ideas, the Institute becomes more and more valuable, not because it’s finished, but because it never will be.

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đź‘Ą Executive Insights | “Let me tell you how that played out in my company.“

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  • Your Name, Title, Organization + Insights
  • Your Name, Title, Organization + Insights

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Select the Rule that resonates with you:
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Share your insight, a lesson learned or a turning point in your business or your leadership style.
Describe a situation where this principle helped, failed, or changed the direction of a decision in your business.
What did this experience teach you about leadership, decision-making, or running a business?
Was there a concept, passage, or idea that stuck with you or shaped how you think about this Rule?
If another executive were wrestling with this principle, what would you tell them?
Have an additional insight on this topic? Share any further lessons, observations, or experiences that may help other business leaders think differently about this fundamental business Rule.

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đź“š Recommended Reading

Simple Rules

by Donald Sull and Kathleen M. Eisenhardt

“Too many rules stifle innovation. Too few lead to chaos. Simple rules hit the sweet spot.”— Simple Rules