📌 Rule No. 16 —Time Is Your Most Precious Asset.

🎓 MASTER Rule No. 16 —Time is your most precious asset.

Where you spend your time tells you what you really value. If your entire day is spent putting out fires, answering every question, and chasing other people’s priorities, you’re letting the business run you. Protect time for the work that matters most. Your calendar is a record of where your life is going. Spend it wisely.

September 1, 2026

This Master Classes is in development.

Help us build each of the 50 Master Classes, by adding your insights and sharing your entrepreneurial stories.

Class begins Monday, January 4, 2027, with each Rule being built out as we go. Each will contain the study sections listed below and will continue to evolve through your contributions. As business leaders continue to challenge these ideas, the Institute becomes more and more valuable, not because it’s finished, but because it never will be.

Connect With Our Founder on LinkedIn

👥 Executive Insights | “Let me tell you how that played out in my company.“

Your Name, Title, Organization + Insights
Your Name, Title, Organization + Insights
Your Name, Title, Organization + Insights

Name

First

Last

Title

Organization

Website / URL

We will never add you to a mailing list, without your direct permission. We will never sell, share, or monetize your information.

Select the Rule that resonates with you:

Rule No. 16 —Time is your most precious asset.

Camera

Prefer to speak instead of type? Record a short video insight (up to 5min.). After pressing record, wait 3–4 seconds before speaking to allow the camera to begin. You’ll be able to preview your video before submitting. A face and voice behind the lesson helps bring the Rule to life for other leaders.

How has this Rule shown up in your business?

Share your insight, a lesson learned or a turning point in your business or your leadership style.

Where have you seen this Rule play out in the real world?

Describe a situation where this principle helped, failed, or changed the direction of a decision in your business.

What lesson did you take from it?

What did this experience teach you about leadership, decision-making, or running a business?

What insight from the book or author stands out to you?

Was there a concept, passage, or idea that stuck with you or shaped how you think about this Rule?

from Organization lesson

Your advice to another leader applying this Rule:

If another executive were wrestling with this principle, what would you tell them?

Additional Insights on this topic

Have an additional insight on this topic? Share any further lessons, observations, or experiences that may help other business leaders think differently about this fundamental business Rule.

STUDY 📌 Rule No. 16 —Time Is Your Most Precious Asset.

📚 Recommended Reading

The Time Trap

by Alec Mackenzie

“If you don’t control your time, someone else will.”— Alec Mackenzie, The Time Trap

🎓 MASTER Rule No. 16 —Time is your most precious asset.

September 1, 2026

👥 Executive Insights | “Let me tell you how that played out in my company.“

click to hear insights from your colleagues+

+⌨️ Add Your Insights to Rule No. 16

STUDY 📌 Rule No. 16 —Time Is Your Most Precious Asset.

The Time Trap