The What Do You Need Fund
Sometimes good people just need a little help.
The What Do You Need Fund exists to provide practical financial assistance to entrepreneurs and small business owners facing a legitimate need or unexpected challenge.
We don’t make business loans. We don’t take an ownership stake. And we don’t pretend we can solve all your problems.
When we can help, we’ll try.
Awards of up to $25,000 may be made to worthy applicants, based on the circumstances and the resources available.
No strings attached. No repayment expected.
Just one business owner helping another get back on solid ground.
Sometimes, it’s not money that you need. Maybe it’s just a timely introduction to the right person, or a fresh perspective on your situation. Maybe it’s a new truck, a laptop or a piece of equipment. You tell us what you need. We’ll try to help. Sell us your vision.
The What Do You Need Fund (that’s a working title) is being built around a simple belief: business owners don’t always need a loan, sometimes they just need a practical opportunity, a tool, or a timely connection to the right person…but, sometimes it’s just the money. The complete endowment program will be rolled out in Q1 2027.
For Applicants
Sometimes the difference between surviving and shutting down is smaller than people think. Maybe you don’t need a large investment. Maybe you need guidance from someone who has already solved the problem you are facing. A practical connection. A workspace. A second chance to regain momentum. The What Do You Need Fund is being built for entrepreneurs who are willing to work, willing to learn, and serious about building something meaningful. This is not about handouts. It is about identifying real obstacles and helping determined people move past them with practical support from experienced business leaders across the United States.
September 1, 2026: Applications will be available in the coming months.
Building the Fund First
The What Do You Need Fund is not yet active. We’re building the pot before we begin giving money away. Once the fund reaches a level that allows us to make meaningful grants while keeping the program sustainable, we’ll open the application process and begin considering requests. Until then, every contribution to this fund helps build the resources that will eventually go directly to entrepreneurs and business owners who have a legitimate need and a good reason for asking. Consider supporting The Institute today. For every $1M we receive $250k will be given out through the endowment. Contact us or visit our support page.