May 12, 2026 | This is a temporary FAQ page for The Executives Institute, as we build throughout this year.
BELOW are a few of the most-commonly asked questions we are receiving.
ABOVE, follow the links in the menu, start with our Welcome Page,
familiarize yourself with the idea, get involved and please, send us your feedback.
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Connect with our Founder
What does the Institute do?
The Executives Institute takes the most important ideas from the greatest business books ever written —works by Jim Collins, Simon Sinek, Patrick Lencioni, Carol Dweck, and dozens more —distills each into a single, unforgettable Business Rule, and then invites experienced leaders to contribute real-world perspective on how that Rule plays out in practice. One Rule at a time. Built to last.
Who is it for?
Entrepreneurs and business leaders who are serious about building something significant. People who don’t have time to re-read fifty books but refuse to lead on instinct alone. Leaders who want timeless fundamentals alongside hard-won experience from peers who’ve actually applied them. Leaders who understand the idea: if we’re not teaching, we’re not really leading.
Why does it matter?
Most business knowledge is either forgotten in a book on a shelf or buried in a LinkedIn feed by tomorrow morning. The Executives Institute exists to change that —to build a lasting national resource where foundational business wisdom is preserved, discussed, and passed down across generations. Not a trend. A tradition.
How does it help you?
It compresses decades of thinking into principles you can actually remember and use each week. Each Rule is short enough to carry in your head, grounded enough to trust, and enriched by real leaders who’ve tested it. It’s the difference between reading about swimming and learning from someone who crossed the channel.
What does it cost?
Nothing. Ever. The Institute doesn’t monetize attention and doesn’t solicit its followers. It is supported by voluntary contributors who believe these ideas deserve to exist in America. It is, by design, a gift.
What happens next?
Throughout 2026, the Institute is being built —Rule by Rule, pillar by pillar —toward a full 501(c)3 operational launch on Monday, January 4th, 2027.
The discussion goes live that morning on the Institute’s LinkedIn page, where each week a new Rule from The Weekly Edge will be published and opened for real-world conversation. No announcements, no reminders — if you show up Monday morning, the material will be there.
Between now and then, you don’t have to wait.
There are five ways to engage:
Follow the LinkedIn page and join the growing community of leaders already building alongside the Institute.
Begin The Weekly Edge on your own —a 50-week self-study program built around 100 Rules, requiring less than 30 minutes a week. One Rule. One honest question. One action step. Fifty times a year. Available now, at your own pace, at no cost.
Purchase The Ledger —the physical companion to the program —and work through the Rules with pen in hand. Print each week as you go for free, or collect the hardcover Ledger each year, with a $100 contribution to the Institute. Coming Q4 2026.
Start a 10k Leaders study group in your area. Gather 10 to 20 local executives, meet weekly or monthly, and work through the curriculum together —candidly, not as a presentation, but as a real conversation among peers who carry the same weight. Free curriculum for 12 months of meetings is provided.
Add your insight to The Boardroom. If you’ve lived a Rule —if you have a lesson, a turning point, or a hard-won truth that shaped how you lead or build —contribute it. The Boardroom is a living archive of practical business wisdom, built by practitioners and preserved for the next generation. Your insight might be the turning point someone else is waiting for.
The insights gathered across all five of these —the conversations, the candor, the things leaders wish they’d known sooner —are what make the Institute more than a curriculum. They’re what make it a legacy.
Leaders study the Rules, apply them, share what they learn, and hand it forward. That’s the whole idea.
Thank you, Kurt McSparron, Founder