Rule No. 22 📔Hire slow, fire fast.

Executive insights 👥 Let me tell you how that played out in my company.

Name
We will never add you to a mailing list, without your direct permission. We will never sell, share, or monetize your information.
Select the Rule that resonates with you:
Prefer to speak instead of type? Record a short video insight (up to 5min.). After pressing record, wait 3–4 seconds before speaking to allow the camera to begin. You’ll be able to preview your video before submitting. A face and voice behind the lesson helps bring the Rule to life for other leaders.
Share your insight, a lesson learned or a turning point in your business or your leadership style.
Describe a situation where this principle helped, failed, or changed the direction of a decision in your business.
What did this experience teach you about leadership, decision-making, or running a business?
Was there a concept, passage, or idea that stuck with you or shaped how you think about this Rule?
If another executive were wrestling with this principle, what would you tell them?
Have an additional insight on this topic? Share any further lessons, observations, or experiences that may help other business leaders think differently about this fundamental business Rule.
⚠️Content Integrity Statement

To preserve the quality and credibility of The Executives Institute, all submissions must be attributed to a real person. We do not accept anonymous contributions. Our goal is to build a trusted platform grounded in lived experience, not vague opinions or internet commentary. Every insight published on this site comes from a real business owner or leader willing to stand behind their words, helping protect the value of the Institute for all Members. Contributors may contact us at any time to edit or remove their submission. We respect your voice and your choice to participate. At the same time, The Executives Institute reserves the right to remove any submission at our discretion, including in cases of public misconduct, reputational harm, or behavior that compromises the integrity of the platform and its contributors.

  • Contributors verification by LinkedIn profile and/or company websites
  • Those companies must be based in the United States
  • Your submissions must be in English
  • We do not email our contributors
  • We do not sell or share their information
⚠️Not every submission will be published

Your insights (if approved), along with your name, company, website and/or LinkedIn profile may be added to any specific Rule’s page, bringing valuable exposure for you and your organization to 1000s of U.S. business leaders. Every time you share an insight, you don’t just strengthen the Institute, you elevate your brand. Leaders talk. Leaders refer.

By submitting content to The Executives Institute, you agree that:

  • your submission is your own work
  • you have the right to share it
  • your submission may be edited for clarity, length, or formatting
  • your submission may be published on this Site or in related materials

By submitting content, you grant The Executives Institute a non-exclusive, perpetual license to display and distribute that content as part of the Institute’s mission. The Executives Institute Terms of Use + Privacy Policy


The insight you share might be the turning point someone else is waiting for.

📖 the book behind the Rule


Who: The A Method For Hiring, by Geoff Smart and Randy Street

Who provides a simple, repeatable system to identify, attract, and select “A Players”, people who consistently deliver results. The authors break hiring into four disciplined steps:

  1. Scorecard – Define success in the role before interviewing.
  2. Source – Build a steady pipeline of talent through networks, not job boards.
  3. Select – Use structured, chronological interviews to uncover patterns of success and failure.
  4. Sell – Close the right candidates by aligning the role with their motivators.

The book emphasizes clarity over gut instinct, process over personality, and consistency over charisma. It reframes hiring as a skill that can be mastered, not a gamble you hope pays off.

Executive Takeaway: Your biggest competitive advantage is your people. Stop gambling on hiring and start treating it like your most important process. The wrong “who” costs years. The right “who” multiplies results.

“Nothing will accelerate your success more than getting the right team in place. And nothing will derail it faster than keeping the wrong people too long.”

The First Step to Hiring Talented Teams

A bad hire costs more than a paycheck. They can hurt your good employees, your customers, and your bottom line. Most owners know when someone isn’t working out. The problem is waiting too long to do something about it.

  • When to Apply | Red Flags
  • Rule Overview
  • Ask the Right Questions
  • Contrarian View
  • Actionable Strategies
  • Real World Scenarios
  • Leadership Team Discussion
  • Rules to Results Workshop
  • The Right Track | Green Flags
  • Key Terms
  • Book Summary
  • Author Links
  • Executive Insights
  • Worth Watching
  • Related Reading

October 2026

This Master Class is in development.

Help us build each of the 50 Master Classes, by adding your insights and sharing your entrepreneurial stories.


Class begins Monday, January 4, 2027, with each Rule being built out as we go. Each will contain the study sections listed above and will continue to evolve through your contributions. As business leaders continue to challenge these ideas, the Institute becomes more and more valuable, not because it’s finished, but because it never will be.

Connect With Our Founder on LinkedIn