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Rule No. 1 —Solve a real problem.
Recommended Reading: The Lean Startup by Eric Ries

Rule No. 2 —Fall in love with the problem, not the solution.
Recommended Reading: The Mom Test by Rob Fitzpatrick

Rule No. 3 —Differentiate or die.
Recommended Reading: Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne

Rule No. 4 —Play the long game.
Recommended Reading: The Infinite Game by Simon Sinek

Rule No. 5 —Make fewer, bolder moves.
Recommended Reading: Playing to Win: How Strategy Really Works by A.G. Lafley & Roger L. Martin

Rule No. 6 —Your first idea is rarely your best.
Recommended Reading: Originals: How Non-Conformists Move the World by Adam Grant

Rule No. 7 —Momentum beats motivation.
Recommended Reading: The War of Art by Steven Pressfield

Rule No. 8 —Don’t mistake movement for progress.
Recommended Reading: Essentialism: The Disciplined Pursuit of Less by Greg McKeown

Rule No. 9 —Focus beats multitasking.
Recommended Reading: The One Thing by Gary Keller & Jay Papasan

Rule No. 10 —Never stop learning.
Recommended Reading: Mindset: The New Psychology of Success by Carol S. Dweck

Rule No. 11 —Your brand is your promise.
Recommended Reading: Building Strong Brands by David A. Aaker

Rule No. 12 —Know your customer deeply.
Recommended Reading: Know Your Customer by Robert Woodruff

Rule No. 13 —Know your numbers.
Recommended Reading: Financial Intelligence by Karen Berman & Joe Knight

Rule No. 14 —Know when to let go.

Recommended Reading: Necessary Endings by Dr. Henry Cloud

Rule No. 15 —Work on the business, not just in it
Recommended Reading: The E-Myth Revisited by Michael E. Gerber

Rule No. 16 —Time is your most precious asset.
Recommended Reading: The Time Trap by Alec Mackenzie

Rule No. 17 —Speed matters.
Recommended Reading: Fail Fast, Fail Often by Ryan Babineaux & John Krumboltz

Rule No. 18 —Your calendar reflects your priorities.
Recommended Reading: The 7 Habits of Highly Effective People by Stephen R. Covey

Rule No. 19 —Stop doing what doesn’t work.
Recommended Reading: What Got You Here Won’t Get You There by Marshall Goldsmith

Rule No. 20 —Cash flow is king.
Recommended Reading: Simple Numbers, Straight Talk, Big Profits! by Greg Crabtree

Rule No. 21 —Clarity creates confidence.
Recommended Reading: Made to Stick by Chip Heath & Dan Heath

Rule No. 22 —Hire slow, fire fast.
Recommended Reading: Who: The A Method for Hiring by Geoff Smart & Randy Street

Rule No. 23 —Simplicity scales.
Recommended Reading: Simple Rules: How to Thrive in a Complex World by Donald Sull & Kathleen M. Eisenhardt

Rule No. 24 —Own your mistakes.
Recommended Reading: Extreme Ownership by Jocko Willink & Leif Babin

Rule No. 25 —Ask better questions.
Recommended Reading: A More Beautiful Question by Warren Berger

Rule No. 26 —Define it. Measure it. Achieve it.

Recommended Reading: Measure What Matters by John Doerr

Rule No. 27 —Do the hard things first.
Recommended Reading: Eat That Frog! by Brian Tracy

Rule No. 28 —Learn by doing.
Recommended Reading: The Art of Learning by Josh Waitzkin

Rule No. 29 —Protect your downside.
Recommended Reading: Rich Dad’s Guide to Investing by Robert Kiyosaki

Rule No. 30 —Profit is not a dirty word.
Recommended Reading: Profit First by Mike Michalowicz

Rule No. 31 —Delegate outcomes, not tasks.
Recommended Reading: Turn the Ship Around! by L. David Marquet

Rule No. 32 —Don’t scale chaos.
Recommended Reading: Scaling Up by Verne Harnish

Rule No. 33 —Processes protect your time.
Recommended Reading: The Checklist Manifesto by Atul Gawande

Rule No. 34 —Great businesses outlive great products.
Recommended Reading: Built to Last by Jim Collins & Jerry I. Porras

Rule No. 35 —Raise the bar, then raise it again.
Recommended Reading: Good to Great by Jim Collins

Rule No. 36 —Build a business that runs without you.
Recommended Reading: Built to Sell by John Warrillow

Rule No. 37 —Build trust before selling.
Recommended Reading: The Speed of Trust by Stephen M.R. Covey

Rule No. 38 —Build once, sell forever.
Recommended Reading: The Automatic Customer by John Warrillow

Rule No. 39 —Your network is your net worth.
Recommended Reading: Never Eat Alone by Keith Ferrazzi

Rule No. 40 —Sell the vision, not just the product.
Recommended Reading: Start with Why by Simon Sinek

Rule No. 41 —Reputation compounds.
Recommended Reading: The Reputation Economy by Michael Fertik & David C. Thompson

Rule No. 42 —Feedback is a gift.
Recommended Reading: Thanks for the Feedback by Douglas Stone & Sheila Heen

Rule No. 43 —Run your race.
Recommended Reading: Can’t Hurt Me by David Goggins

Rule No. 44 —Own your edge.
Recommended Reading: Purple Cow by Seth Godin

Rule No. 45 —Protect your mental bandwidth.
Recommended Reading: Deep Work by Cal Newport

Rule No. 46 —Don’t outgrow your values.
Recommended Reading: The Advantage by Patrick Lencioni

Rule No. 47 —The bottleneck is at the top of the bottle.
Recommended Reading: The Five Dysfunctions of a Team by Patrick Lencioni

Rule No. 48 —Give more than you take.
Recommended Reading: The Go-Giver by Bob Burg & John David Mann

Rule No. 49 —People over processes.
Recommended Reading: The Human Side of Enterprise by Douglas McGregor

Rule No. 50 —If you are going to eat shit, don’t nibble.

Recommended Reading: The Hard Thing About Hard Things by Ben Horowitz