📌 Rule No. 39 —Your Network Is Your Net Worth.

🎓 MASTER Rule No. 39 —Your network is your net worth.

You don’t build a strong network by collecting business cards or adding people on LinkedIn. You build it by being useful, keeping your word, helping people, and staying in touch. Build relationships before you need them. When the day comes that you need a hand, you’ll find out pretty quickly who your real network is.

September 1, 2026

This Master Classes is in development.

Help us build each of the 50 Master Classes, by adding your insights and sharing your entrepreneurial stories.

Class begins Monday, January 4, 2027, with each Rule being built out as we go. Each will contain the study sections listed below and will continue to evolve through your contributions. As business leaders continue to challenge these ideas, the Institute becomes more and more valuable, not because it’s finished, but because it never will be.

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If you’ve fought battles that became lessons — this is where we collect them.

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Select the Rule that resonates with you:
Prefer to speak instead of type? Record a short video insight (up to 5min.). After pressing record, wait 3–4 seconds before speaking to allow the camera to begin. You’ll be able to preview your video before submitting. A face and voice behind the lesson helps bring the Rule to life for other leaders.
Share your insight, a lesson learned or a turning point in your business or your leadership style.
Describe a situation where this principle helped, failed, or changed the direction of a decision in your business.
What did this experience teach you about leadership, decision-making, or running a business?
Was there a concept, passage, or idea that stuck with you or shaped how you think about this Rule?
If another executive were wrestling with this principle, what would you tell them?
Have an additional insight on this topic? Share any further lessons, observations, or experiences that may help other business leaders think differently about this fundamental business Rule.

The insight you share might be the turning point someone else is waiting for.

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“Success in any field, but especially in business, is about working with people, not against them.”— Keith Ferrazzi