Boardroom 4 —Strategy – The Executives Institute

Every Boardroom inside The Executives’ Institute is built from the experiences of business leaders.

As founders, executives, and operators contribute their insights on the Rules in this chapter, those lessons are added here for others to study. What begins as a few observations gradually becomes a deeper record of the real-world application of these principles.

Over time, the goal is simple:
to build a lasting library of practical business wisdom.

🚪 Boardroom 4 — Strategy

Making clear choices about where to compete—and where not to.

— Rule No. 3: Differentiate or die. w/recommended reading: Blue Ocean Strategy, by W. Chan Kim and Renee Mauborgne

— Rule No. 4: Play the long game. w/recommended reading: The Infinite Game, by Simon Sinek

— Rule No. 5: Make fewer, bolder moves. w/recommended reading: Playing To Win, by A.G. Lafley and Roger L. Martin

— Rule No. 25: Ask better questions. w/recommended reading: A More Beautiful Question, by Warren Berger

— Rule No. 26: Define it. Measure it. Achieve it. w/recommended reading: Measure What Matters, by John Doerr

If a Rule in this chapter has shaped a decision or a turning point in your business, we encourage you to share what you learned.

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Select the Rule that resonates with you:

Rule No. 3: Differentiate or die.
Rule No. 4: Play the long game.
Rule No. 5: Make fewer, bolder moves.
Rule No. 25: Ask better questions.
Rule No. 26: Define it. Measure it. Achieve it.

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Prefer to speak instead of type? Record a short video insight. After pressing record, wait 3–4 seconds before speaking to allow the camera to begin. You’ll be able to preview your video before submitting. A face and voice behind the lesson helps bring the Rule to life for other leaders.

How has this Rule shown up in your business?

Share your insight, a lesson learned or a turning point in your business or your leadership style.

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Where have you seen this Rule play out in the real world?

Describe a situation where this principle helped, failed, or changed the direction of a decision in your business.

What lesson did you take from it?

What did this experience teach you about leadership, decision-making, or running a business?

What insight from the book or author stands out to you?

Was there a concept, passage, or idea that stuck with you or shaped how you think about this Rule?

Your advice to another leader applying this Rule:

If another executive were wrestling with this principle, what would you tell them?

Additional Insights on the Topic of Customers

Have an additional insight on this Boardroom topic? Share any further lessons, observations, or experiences that may help other business leaders think differently about these Rules.