Recognizing the Voices Shaping the Institute
This platform wouldn’t exist without the insight and initiative of real business leaders—founders, CEOs, operators, and advisors who’ve contributed their thinking to the development of our Rules, content, and evolving direction. This page honors those who have stepped up, shared boldly, and helped shape a tool designed to serve business decision-makers worldwide.
Recognition here is earned through meaningful contribution: submitting ideas, video or written insights, books and rules that sharpen the content across the Institute. To contribute, members must also join our private LinkedIn group—a place to verify professional affiliation, build credibility, and connect with others on the same path. In return: visibility, influence, and your name alongside those helping build what’s next.
Contributor to: Rule no. 2 and The Mom Test
Your image, company logo and/or link can be here!
- Join The Executives Institute
- Join our private LinkedIn Group
- Contribute your insights and experience!
The Pencil Parable
A pencil was once told five things before it was placed in a box and sent out into the world:
- You can do great things — but only if you allow yourself to be guided.
- You’ll go through sharpening — which will be painful, but necessary for growth.
- You can correct your mistakes — just be honest enough to admit them.
- What matters most is what’s inside you — not how you look on the outside.
- You’ll leave a mark — make sure it’s a meaningful one.
Like the pencil, leaders are shaped by questions, refined by challenges, and defined by the marks they leave. That’s why you’ll find a pencil icon throughout our site — inviting you to pause, reflect, and sharpen your thinking through The Question.