🧭 Business Rules Library

Welcome to The Executives Institute Business Rules Library — a curated reference for the principles that build real businesses.


Here, you’ll find every Rule organized by theme, so whether you’re hiring your first employee, tightening your pricing strategy, or preparing for succession, you can go straight to what matters.

Use this library to sharpen your thinking, challenge your assumptions, and lead with greater clarity. Logged-in Members can click any of the Rules to unlock a deep dive into each Rule, for private study or with your leadership team. Not a Member? Enroll Here Already a Member? Log In Here

🔧 Core Business Mechanics — These rules speak directly to operational efficiency, strategy, and scaling with discipline. How you build, operate and improve the machine!

  • 📑EXPERIENCE Rule No.1 — Solve a Real Problemthe only publicly available rule, offered as a preview of the insight and impact inside each of the 100 rules pages, source from the book The Lean Startup
💡 Strategic Thinking & Differentiation — These rules elevate thinking beyond tactics and arms you with a playbook for standing out and building long-term defensibility. How you position and outthink competitors!

🧠 Personal Performance & Discipline — This set of rules is rooted in self-leadership, the habits behind the outcomes. How you manage yourself.

🔍 Leadership & Culture — This set addresses team dynamics, hiring, values, and character. How you shape behavior and shared values.

📈 Metrics, Money, & Accountability — Where ideas get measured and capitalized. These rules are often skipped by visionaries but are essential for longevity. How you measure and manage performance.

🤝 Relationships & Influence — As business becomes more automated, these human-centered rules will only grow in value. Great leadership team material – people love talking about trust and influence. How you connect and persuade!

🧭 Wisdom & Perspective — Rules that remind us this game is long, messy, and human. These elevate the tone from “business tips” to timeless philosophy. How you think long-term and stay grounded.

🛑 Hard Truths — Brutally honest reminders. We’re not here to waste your time, use these rules sparingly but strategically. What most avoid admitting, but need to hear.

Brutally honest reminders. We’re not here to waste your time, use these rules sparingly but strategically. What most avoid admitting, but need to hear.

As members of The Institute continue to contribute, refine, and challenge these ideas, the list becomes more valuable—not because it’s complete, but because it never will be.

🏛️Note from The Executives’ Institute


You may notice that some of our Business Rules overlap, echo similar themes, or even repeat certain language. That’s not a mistake—it’s intentional. Great businesses aren’t built on one-time insights, but on fundamental principles reinforced again and again in different contexts. At The Institute, we believe repetition is a feature, not a flaw. It’s how important ideas take root. When multiple rules point toward the same truth from different angles, it means you’re onto something worth paying attention to.

With your help, the next 50 Rules of Business will be ready for release January 1, 2026

No.51 Run on a clear operating system.
Traction by Gino Wickman

No.52 Wealth hides in unglamorous businesses.
Main Street Millionaire by Codie Sanchez

No.53 Codify your principles.
Principles by Ray Dalio

No.54 Think from first principles, not popular opinions.
Economic Facts and Fallacies by Thomas Sowell

No.55 Power is a game—learn the rules.
The 48 Laws of Power by Robert Greene

No.56 Start small, prove demand.
The $100 Startup by Chris Guillebeau

No.57 Desire backed by belief drives achievement.
Think and Grow Rich by Napoleon Hill

No.58 Earn trust by valuing people first.
How to Win Friends and Influence People by Dale Carnegie

No.59 Focus on leverage points that ignite momentum.
The Tipping Point by Malcolm Gladwell

No.60 Clarity and swift feedback accelerate growth.
The One Minute Manager by Ken Blanchard

No.61

No.62

📝 How to Contribute

  1. Join the List
  2. Browse the Rules
  3. Share Your Insight Submit a brief written response (1–3 paragraphs), a real-world story, or a short video (2–3 min). 👉 Submit Your Insight

🔒 Content Integrity Statement

To preserve the quality and credibility of The Executives’ Institute, all submissions must be attributed to a real person. We do not accept anonymous contributions. Our goal is to build a trusted platform grounded in lived experience — not vague opinions or internet commentary. Every insight published on this site comes from a business leader willing to stand behind their words, helping protect the value of the Institute for all members.

Collaborators may contact us at any time to edit or remove their submission. We respect your voice and your choice to participate. At the same time, The Executives’ Institute reserves the right to remove any submission at our discretion — including in cases of public misconduct, reputational harm, or behavior that compromises the integrity of the platform and its contributors.

For your written or video submission to be accepted, Collaborators must also join our private LinkedIn group—a place to verify professional affiliation and for The Institute to confirm your position within your organization.

Join the discussion!

Thank you for being here.