The Rules + The Books

Whatever leadership challenge you’re facing today, a proven business rule already exists to correct it—if you’re willing to follow it. The fundamentals don’t fail. We just drift from them now and again.

SEARCH THE RULES:

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All visitors can experience Rule No.1 — Solve a Real Problem  (the only publicly available rule) —as a preview of the insight, impact and opportunity inside each of the 50 rules pages.

CLICK ANY BOOK COVER TO DIVE DEEPER INTO EACH RULE.

Within each of the 50 Rules pages and directly-related to each Rule, you’ll discover:

  1. Rule Summary (the daily reminders)
  2. Why this was selected as a Rule
  3. How this Rule helps business leaders
  4. Red Flag Warnings that you may be neglecting this particular rule
  5. Ask the Right Questions designed to surface blind spots
  6. Executive Discussion Prompt for use with your Leadership Team
  7. Rules To Results Workshop (45 minute workshop-in-a-box)
  8. Actionable Strategies your team can initiate immediately
  9. Real Life Scenarios from businesses large and small
  10. Business Terms
  11. Key Takeaways
  12. Recommended Reading
  13. Book Summary and Author Links
  14. Testimonials
  15. A Growing Archive of Experiences, lessons and tactics from your peers
  16. Your Opportunity to Contribute Your Insight to each Rule

All users can scroll and learn, but to dive deeper you’ll have to become a Member of The Institute (1yr of access is just $100).

Describes rule no. 4, Play the long game
describes rule no. 6; your first idea is rarely your best

As members of The Institute continue to contribute, refine, and challenge these ideas, the list becomes more valuable—not because it’s complete, but because it never will be.

Members, your voice matters—CLICK HERE to add your insight on any rule that resonates with you, book you like to review, or new rule you’d like to add.

What seems obvious to you today might be the spark that changes someone else’s path tomorrow. Contribute Your Insight

You don’t have to mentor one-on-one. You don’t need to build a course. You just need to show up, share what mattered, and speak plainly. The rest—we’ll handle. Add your insight

We’ve read the books, we’ve built the first 50, now we want your insight, to continue and add to the list.

— The insight you share might be the turning point someone else is waiting for.