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Weekly Edge 📅
Chapter 1: Foundations First
Chapter 2: Know Your Customer
Chapter 3: Hiring Without Regret
Chapter 4: Strategy in the Real World
Chapter 5: Execution Beats Ideas
Chapter 6: Hard Conversations, Hard Decisions
Chapter 7: Systems That Scale
Chapter 8: Sales – the Lifeblood
Chapter 9: Culture You Can Count On
Chapter 10: Leadership That Lasts
Chapter 11: Avoiding the Common Pitfalls
Chapter 12: Reflection and Recommittment
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Rule No. 11: Your Brand is Your Promise
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