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    • Build Your CEO Study Group
    • Chapter 1: Foundations First
    • Chapter 2: Know Your Customer
    • Chapter 3: Hiring Without Regret
    • Chapter 4: Strategy in the Real World
    • Chapter 5: Execution Beats Ideas
    • Chapter 6: Hard Conversations, Hard Decisions
    • Chapter 7: Systems That Scale
    • Chapter 8: Sales – the Lifeblood
    • Chapter 9: Culture You Can Count On
    • Chapter 10: Leadership That Lasts
    • Chapter 11: Avoiding the Common Pitfalls
    • Chapter 12: Reflection and Recommittment
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NO. 2 Fall in Love with the Problem, not the Solution

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