Option 1: Use It Individually

• Seasoned Executives
  • Start with the Business Rules Library — Choose the Business Rules that hit closest to your current challenges. Each Rule page includes practical summaries, reflective questions, and recommended reading.
• Startup Entrepreneurs
  • Follow the Start to Scale track — If you’re building something from the ground up, use our 7-phase Start to Scale sequence to guide your path from idea to exit.

All enrolled Members should:

• Set a Weekly Focus — Work through 1 Rule per week. Reflect, read, apply. Don’t rush.
• Log Personal Notes — Use a notebook or private digital doc to track insights, wins, and turning points sparked by each Rule.
• Join the Private LinkedIn Group — Ask questions, share lessons, and connect with fellow Institute Members across industries inside our closed LinkedIn community. REQUEST TO JOIN (enrolled Members only)
• Join a Blind Spots Session near you or online — organize or join an Executives clubs in your community or join our upcoming digital sessions.

Option 2: Use It With Your Leadership Team

• Pick 1–2 Rules Per Month — Choose Rules tied to current business challenges (scaling, hiring, decision-making, etc.).
• Pre-meeting Reading — Assign each Rule’s core summary and the “Ask the Right Questions” section before your monthly leadership meeting.
• Use the Workshop Format — Leverage the built-in “Rules to Results Workshop” flow: Reflect → Share → Apply → Commit.
• Rotate the Facilitator — Let different team members lead the conversation each month to increase ownership.

Option 3: Use It With a Peer Group or Executives Club

• Join or Form a Monthly Group — Gather 5–10 experienced business leaders monthly for 2-hour discussions.
• Follow the 12-Month Plan — Use our curated track of 50 Rules to structure the year (see below).
• Embrace Real Talk — Come ready to speak candidly. The power is in the stories, not just the summaries.
• Share Resources — Each member can lead one Rule per year, bringing their lived experience and insight to the table.

Blind Spots Sessions

12 Months — 50 Rules — Real Growth.

Structure

• Start Date: any time, but we recommend September — be focused heading into Q4 and have momentum at Q1
• End Date: August the following year
• Frequency: Monthly, 2-hour session
• Goal: Cover 50 hand-picked Rules tied to the real-world business and leadership lifecycle — from startup to scale to succession.

Monthly Breakdown

Each month focuses on 1 Theme and covers 4–5 Rules that fall under that theme. Sessions include discussion, case examples, key questions, and insights from members.

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✅ September — Foundations First

• Rule No.1: Solve a Real Problem
• Rule No.2: Fall in Love with the Problem, Not the Solution
• Rule No.6: Your First Idea is Rarely Your Best
• Rule No.10: Never Stop Learning
• Rule No.15: Work On the Business, Not Just In It

Get grounded in what makes a business worth building—and worth leading.

✅ October — Knowing the Customer

• Rule No.3: Differentiate or Die
• Rule No.11: Your Brand is Your Promise
• Rule No.12: Know Your Customer Deeply
• Rule No.18: Your Calendar Reflects Your Priorities
• Rule No.21: Clarity Creates Confidence

Who you serve and how clearly you serve them determines your future.

✅ November — Hiring Without Regret

• Rule No.22: Hire Slow, Fire Fast
• Rule No.24: Own Your Mistakes
• Rule No.30: Delegate Outcomes, Not Tasks
• Rule No.48: People Over Processes

Your company becomes who you hire and what you tolerate.

✅ December — Strategy in the Real World

• Rule No.4: Play the Long Game
• Rule No.5: Make Fewer, Bolder Moves
• Rule No.25: Ask Better Questions
• Rule No.26: Define It. Measure It. Achieve It

A strategy isn’t a slide deck—it’s the choices you make when it counts.

✅ January — Execution Beats Ideas

• Rule No.7: Momentum Beats Motivation
• Rule No.8: Don’t Mistake Movement for Progress
• Rule No.9: Focus Beats Multitasking
• Rule No.27: Do the Hard Things First
• Rule No.28: Learn by Doing

Execution wins—because ideas without action don’t.

✅ February — Hard Conversations, Hard Decisions

• Rule No.14: Know When to Let Go
• Rule No.19: Stop Doing What Doesn’t Work
• Rule No.23: Simplicity Scales
• Rule No.43: Feedback Is a Gift
• Rule No.50: If You Are Going to Eat Shit, Don’t Nibble

Leadership means saying the thing no one else will—and acting on it.

✅ March — Systems that Scale

• Rule No.31: Don’t Scale Chaos
• Rule No.32: Processes Protect Your Time
• Rule No.36: Build a Business That Runs Without You
• Rule No.49: The Bottleneck Is at the Top of the Bottle

Systems replace strain. Discipline replaces burnout.

✅ April — Sales: The Lifeblood

• Rule No.13: Know Your Numbers
• Rule No.20: Cash Flow Is King
• Rule No.38: Build Once, Sell Forever
• Rule No.40: Sell the Vision, Not Just the Product

Revenue doesn’t solve everything—but without it, nothing gets solved.

✅ May — Culture You Can Count On

• Rule No.34: Great Businesses Outlive Great Products
• Rule No.35: Raise the Bar, Then Raise It Again
• Rule No.44: Run Your Race
• Rule No.46: Don’t Outgrow Your Values
• Rule No.47: The Bottleneck is at the Top of the Bottle (revisited for leadership tone)

Culture isn’t what you say—it’s what you tolerate, reward, and repeat.

✅ June — Leadership That Lasts

• Rule No.16: Time Is Your Most Precious Asset
• Rule No.17: Speed Matters
• Rule No.33: Protect Your Downside
• Rule No.39: Your Network Is Your Net Worth

The leader grows or the business stalls. There is no neutral.

✅ July — Avoiding the Common Pitfalls

• Rule No.29: Protect Your Downside
• Rule No.41: Reputation Compounds
• Rule No.45: Own Your Edge
• Rule No.42: Build Trust Before Selling

It’s not the hard problems that kill a business. It’s the easy ones you ignored.

✅ August — Reflection and Recommitment

• Rule No.37: Build Trust Before Selling
• Rule No.44: Run Your Race (revisited for reflection)
• Rule No.10: Never Stop Learning (revisited for recommitment)
• Rule No.50: If You Are Going to Eat Shit, Don’t Nibble (revisited for closure)

What will you carry forward? What will you leave behind?

Session Format (2-Hour Meeting)

✅ Welcome & Check-In (15 min)
Personal & business updates — what’s shifting this month?

✅ Rule Review (30 min)
Summary and commentary from the assigned Rule Leader

✅ Open Roundtable (45 min)

Ask the Right Questions section

Real-life examples and blind spots surfaced

✅ Action Commitments (15 min)
What will each member apply before next month?

✅ Close (15 min)
Optional: Introduce next month’s Rules + book recs