How To Best Use The Institute

The Weekly Edge: Your Gateway Into The Executives’ Institute

1. Study the Rules on your own

The Executives’ Institute was built on a simple belief: every leader deserves access to the fundamentals that actually move a business forward.

That’s why The Weekly Edge—our 12-chapter program—remains open and FREE to anyone. You can follow the weekly cadence, study each chapter, and apply the Ask Yourself questions, Weekly Action Steps, Rule Summaries, and recommended reading to your work immediately. Use it well and you’ll already be ahead of most leaders.

In just 15 minutes per week, you’ll build the habits and discipline practiced by the most-effective business leaders and you’ll build a stronger, more-valuable organization, designed to run without you.

Consume the ideas. Confront your blind spots.


2. Go in-depth on your own or with your leadership team

But if you want to go deeper—and get the full advantage of the Institute—annual enrollment unlocks the real engine behind this platform.

For just $100 a year, you gain full access to all 50 Rules, complete with

  • Executive Discussion Prompts
  • Rules to Results Workshops (all under 60 minutes)
  • Actionable Strategies
  • Red Flags
  • Book Summaries+ Author links
  • Insights from leaders across the U.S.
  • Your opportunity to add insights to each Rule

As an Executives Institute Member, you can post your own insights—positioning yourself and your organization as thought leaders, with your contributions highlighted alongside the Rule content.


3. Join or form your own CEO Study Group

Iron sharpens iron. No one sharpens alone.

For those who want the most powerful level of engagement, you can join or form your own CEO Study Group.

These groups of 10–20 leaders meet monthly to work through each of the 12 Chapters in a candid, open-forum format. Study Group Leaders receive a full meeting guide and template, making it simple to run meaningful, disciplined sessions that sharpen everyone involved. For many members, this becomes the most valuable meeting on their calendar.

However you choose to engage—free, enrolled, or in a study group—the Weekly Edge gives you a clear path. The principles are timeless. The structure is proven. And the only requirement is that you put the work in.

Build your own CEO Study Group

Lead the Conversation. Multiply the Impact.

Become a connector in your region or your industry.

Find out more.

Our goal is to have 10 CEO Study Groups in each of the 50 U.S. States, each with 10 to 20 Members—that’s 5-10k executives sharing insights and building profitable companies!

Each month, we want leaders across the United States to gather and discuss the fundamentals that actually move business forward. Grounded in our 12-Chapter Business Rules curriculum and paired with timeless business books, these peer-led study groups create a space for real conversations, practical insight, and serious growth. You provide the environment. We provide the structure.


    All Member of The Executives’ Institute are invited to join our Private Member Forum on LinkedIn.

    Inside, you’ll find fellow entrepreneurs, executives, and seasoned operators ready to share insights, challenge assumptions, and raise the standard.

    • Ask difficult questions. Get real answers.
    • Engage in high-level discussions about best practices.
    • Learn from experience—not just theory.
    • Mentor, or be mentored by others walking the same path.
    • Grow your leadership capacity and sharpen your thinking.
    • Find executives in your area to form a group or club.

    Ask to join today. Let’s get to work.