Welcome to The Executives’ Institute site map — your roadmap through our 12 foundational chapters and 50 timeless business Rules. Every visitor can freely explore and study each chapter, gaining clarity on where your business is and where you’re headed. However, to unlock the full depth of insight — the individual Rule pages, including summaries, discussion prompts, real-world stories, workshops and more — you’ll need to become a paid Member of The Institute.
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Timeless Business Principles | Collective Modern Insight
The Weekly Edge
- WEEK 1— Rule No. 1: Solve a real problem.
- Recommended Reading: The Lean Startup, by Eric Ries
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- WEEK 2— Rule No. 2: Fall in love with the problem, not the solution.
- Recommended Reading: The Mom Test, by Rob Fitzpatrick
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- WEEK 3— Rule No. 6: Your first idea is rarely your best.
- Recommended Reading: Originals, by Adam Grant
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- WEEK 4— Rule No. 10: Never stop learning.
- Recommended Reading: Mindset, by Carol S. Dweck, Ph.D.
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- WEEK 5— Rule No. 15: Work on the business, not just in it.
- Recommended Reading: The E-Myth Revisited, by Michael E. Gerber
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- WEEK 6— Rule No.11: Your Brand is Your Promise
- Recommended Reading: Building Strong Brands, by David A. Aaker
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- WEEK 7— Rule No.12: Know Your Customer Deeply
- Recommended Reading: Know Your Customer, by Robert B. Woodruff and Sarah F. Gardial
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- WEEK 8— Rule No.18: Your Calendar Reflects Your Priorities
- Recommended Reading: The 7 Habits of Highly Effective People, By Stephen R. Covey
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- WEEK 9— Rule No.21: Clarity Creates Confidence
- Recommended Reading: Made to Stick, by Chip Heath and Dan Heath
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- WEEK 10— Rule No. 22: Hire slow, fire fast.
- Recommended Reading: Who, by Geoff Smart and Randy Street
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- WEEK 11— Rule No. 24: Own your mistakes.
- Recommended Reading: Extreme Ownership, by Jocko Willink and Leif Babin
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- WEEK 12— Rule No. 31: Delegate outcomes, not tasks.
- Recommended Reading: Turn the Ship Around!, by L. David Marquet
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- WEEK 13— Rule No. 49: People over processes.
- Recommended Reading: The Human Side of Enterprise, by Douglas McGregor
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- WEEK 14— Rule No. 3: Differentiate or die.
- Recommended Reading: Blue Ocean Strategy, by W. Chan Kim and Renee Mauborgne
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- WEEK 15— Rule No. 4: Play the long game.
- Recommended Reading: The Infinite Game, by Simon Sinek
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- WEEK 16— Rule No. 5: Make fewer, bolder moves.
- Recommended Reading: Playing To Win, by A.G. Lafley and Roger L. Martin
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- WEEK 17— Rule No. 25: Ask better questions.
- Recommended Reading: A More Beautiful Question, by Warren Berger
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- WEEK 18— Rule No. 26: Define it. Measure it. Achieve it.
- Recommended Reading: Measure What Matters, by John Doerr
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- WEEK 19— Rule No. 7: Momentum beats motivation.
- Recommended Reading: The War of Art, by Steven Pressfield
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- WEEK 20— Rule No. 8: Don’t mistake movement for progress.
- Recommended Reading: Essentialism: The Disciplined Pursuit of Less, By Greg McKeown
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- WEEK 21— Rule No. 9: Focus beats multitasking.
- Recommended Reading: The One Thing, by Gary Keller and Jay Papasan
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- WEEK 22— Rule No. 27: Do the hard things first.
- Recommended Reading: Eat That Frog!, by Brian Tracy
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- WEEK 23— Rule No. 28: Learn by doing.
- Recommended Reading: The Art of Learning, by Josh Waitzkin
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- WEEK 24 — Rule No. 14: Know when to let go.
- Recommended Reading: Necessary Endings, by Dr. Henry Cloud
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- WEEK 25— Rule No. 19: Stop doing what doesn’t work.
- Recommended Reading: What Got You Here, Won’t Get You There, by Marshall Goldsmith
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- WEEK 26— Rule No. 42: Feedback is a gift.
- Recommended Reading: Thanks For The Feedback, by Douglas Stone and Sheila Heen
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- WEEK 27— Rule No. 50: If you’re going to eat shit, don’t nibble.
- Recommended Reading: The Hard Thing About Hard Things, by Ben Horowitz
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- WEEK 28— Rule No. 23: Simplicity scales.
- Recommended Reading: Simple Rules, by Donald Sull and Kathleen M. Eisenhardt
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- WEEK 29— Rule No. 32: Don’t scale chaos.
- Recommended Reading: Scaling Up, by Verne Harnish and the team at Gazelles
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- WEEK 30— Rule No. 36: Build a business that runs without you.
- Recommended Reading: Built To Sell, by John Warrillow
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- WEEK 31— Rule No. 33: Processes protect your time.
- Recommended Reading: The Checklist Manifesto, by Atul Gawande
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- WEEK 32— Rule No. 13: Know your numbers.
- Recommended Reading: Financial Intelligence, by Karen Berman and Joe Knight
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- WEEK 33— Rule No. 20: Cash flow is king.
- Recommended Reading: Simple Numbers, Straight Talk, Big Profits!, by Greg Crabtree
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- WEEK 34— Rule No. 38: Build once, sell forever.
- Recommended Reading: The Automatic Customer, by John Warrillow
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- WEEK 35— Rule No. 40: Sell the vision, not just the product.
- Recommended Reading: Start With Why, by Simon Sinek
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- WEEK 36— Rule No. 34: Great businesses outlive great products.
- Recommended Reading: Built To Last, by Jim Collins and Jerry I. Porras
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- WEEK 37— Rule No. 35: Raise the bar, then raise it again.
- Recommended Reading: Good To Great, by Jim Collins
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- WEEK 38— Rule No. 46: Don’t outgrow your values.
- Recommended Reading: The Advantage, by Patrick Lencioni
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- WEEK 39— Rule No. 16: Time is your most precious asset.
- Recommended Reading: The Time Trap, by Alec Mackenzie
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- WEEK 40— Rule No. 17: Speed Matters.
- Recommended Reading: Fail Fast, Fail Often, by Ryan Babineaux, Ph.D. and John Krumboltz, Ph. D.
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- WEEK 41— Rule No. 29: Protect your downside.
- Recommended Reading: Rich Dad’s Guide To Investing, by Robert T. Kiyosaki
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- WEEK 42— Rule No. 39: Your network is your net worth.
- Recommended Reading: Never Eat Alone, by Keith Ferrazzi
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- WEEK 43— Rule No. 30: Profit is not a dirty word.
- Recommended Reading: Profit First, by Mike Michalowicz
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- WEEK 44— Rule No. 47: The bottleneck is at the top.
- Recommended Reading: The Five Dysfunctions of a Team, by Patrick Lencioni
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- WEEK 45— Rule No. 41: Reputation compounds.
- Recommended Reading: The Reputation Economy, by Michael Fertik and David Thompson
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- WEEK 46— Rule No. 44: Own your edge.
- Recommended Reading: Purple Cow, by Seth Godin
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- WEEK 47— Rule No. 37: Build trust before selling.
- Recommended Reading: The Speed of Trust, by Stephen M. R. Covey
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- WEEK 48— Rule No. 43: Run your race.
- Recommended Reading: Can’t Hurt Me, by David Goggins
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- WEEK 49— Rule No. 45: Protect your mental bandwidth.
- Recommended Reading: Deep Work, by Cal Newport
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- WEEK 50— Rule No. 48: Give more than you take.
- Recommended Reading: The Go-Giver, by Bob Burg and John David Mann
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