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*Chapters 1-12 are open to all users, individual Rules 1-50 are Members only content. Visit Rule No. 1: Solve a Real Problem, the only publicly available rule, as a preview of the insight, impact and opportunity inside each of the 50 Rules.

• Chapter 1: Foundations First

• WEEK 1— Rule No. 1: Solve a real problem.
  • Recommended Reading: The Lean Startup, by Eric Ries
• WEEK 2— Rule No. 2: Fall in love with the problem, not the solution.
  • Recommended Reading: The Mom Test, by Rob Fitzpatrick
• WEEK 3— Rule No. 6: Your first idea is rarely your best.
  • Recommended Reading: Originals, by Adam Grant
• WEEK 4— Rule No. 10: Never stop learning.
  • Recommended Reading: Mindset, by Carol S. Dweck, Ph.D.
• WEEK 5— Rule No. 15: Work on the business, not just in it.
  • Recommended Reading: The E-Myth Revisited, by Michael E. Gerber

• Chapter 2: Know Your Customer

• WEEK 6— Rule No.11: Your Brand is Your Promise
  • Recommended Reading: Building Strong Brands, by David A. Aaker
• WEEK 7— Rule No.12: Know Your Customer Deeply
  • Recommended Reading: Know Your Customer, by Robert B. Woodruff and Sarah F. Gardial
• WEEK 8— Rule No.18: Your Calendar Reflects Your Priorities
  • Recommended Reading: The 7 Habits of Highly Effective People, By Stephen R. Covey
• WEEK 9— Rule No.21: Clarity Creates Confidence
  • Recommended Reading: Made to Stick, by Chip Heath and Dan Heath

• Chapter 3: Hiring Without Regret

• WEEK 10— Rule No. 22: Hire slow, fire fast.
  • Recommended Reading: Who, by Geoff Smart and Randy Street
• WEEK 11— Rule No. 24: Own your mistakes.
  • Recommended Reading: Extreme Ownership, by Jocko Willink and Leif Babin
• WEEK 12— Rule No. 31: Delegate outcomes, not tasks.
  • Recommended Reading: Turn the Ship Around!, by L. David Marquet
• WEEK 13— Rule No. 49: People over processes.
  • Recommended Reading: The Human Side of Enterprise, by Douglas McGregor

• Chapter 4: Strategy In the Real World

• WEEK 14— Rule No. 3: Differentiate or die.
  • Recommended Reading: Blue Ocean Strategy, by W. Chan Kim and Renee Mauborgne
• WEEK 15— Rule No. 4: Play the long game.
  • Recommended Reading: The Infinite Game, by Simon Sinek
• WEEK 16— Rule No. 5: Make fewer, bolder moves.
  • Recommended Reading: Playing To Win, by A.G. Lafley and Roger L. Martin
• WEEK 17— Rule No. 25: Ask better questions.
  • Recommended Reading: A More Beautiful Question, by Warren Berger
• WEEK 18— Rule No. 26: Define it. Measure it. Achieve it.
  • Recommended Reading: Measure What Matters, by John Doerr

• Chapter 5: Execution Beats Ideas

• WEEK 19— Rule No. 7: Momentum beats motivation.
  • Recommended Reading: The War of Art, by Steven Pressfield
• WEEK 20— Rule No. 8: Don’t mistake movement for progress.
  • Recommended Reading: Essentialism: The Disciplined Pursuit of Less, By Greg McKeown
• WEEK 21— Rule No. 9: Focus beats multitasking.
  • Recommended Reading: The One Thing, by Gary Keller and Jay Papasan
• WEEK 22— Rule No. 27: Do the hard things first.
  • Recommended Reading: Eat That Frog!, by Brian Tracy
• WEEK 23— Rule No. 28: Learn by doing.
  • Recommended Reading: The Art of Learning, by Josh Waitzkin

• Chapter 6: Hard Conversations. Hard Decisions

• WEEK 24 — Rule No. 14: Know when to let go.
  • Recommended Reading: Necessary Endings, by Dr. Henry Cloud
• WEEK 25— Rule No. 19: Stop doing what doesn’t work.
  • Recommended Reading: What Got You Here, Won’t Get You There, by Marshall Goldsmith
• WEEK 26— Rule No. 42: Feedback is a gift.
  • Recommended Reading: Thanks For The Feedback, by Douglas Stone and Sheila Heen
• WEEK 27— Rule No. 50: If you’re going to eat shit, don’t nibble.
  • Recommended Reading: The Hard Thing About Hard Things, by Ben Horowitz

• Chapter 7: Systems That Scale

• WEEK 28— Rule No. 23: Simplicity scales.
  • Recommended Reading: Simple Rules, by Donald Sull and Kathleen M. Eisenhardt
• WEEK 29— Rule No. 32: Don’t scale chaos.
  • Recommended Reading: Scaling Up, by Verne Harnish and the team at Gazelles
• WEEK 30— Rule No. 36: Build a business that runs without you.
  • Recommended Reading: Built To Sell, by John Warrillow
• WEEK 31— Rule No. 33: Processes protect your time.
  • Recommended Reading: The Checklist Manifesto, by Atul Gawande

• Chapter 8: Sales—the Lifeblood

• WEEK 32— Rule No. 13: Know your numbers.
  • Recommended Reading: Financial Intelligence, by Karen Berman and Joe Knight
• WEEK 33— Rule No. 20: Cash flow is king.
  • Recommended Reading: Simple Numbers, Straight Talk, Big Profits!, by Greg Crabtree
• WEEK 34— Rule No. 38: Build once, sell forever.
  • Recommended Reading: The Automatic Customer, by John Warrillow
• WEEK 35— Rule No. 40: Sell the vision, not just the product.
  • Recommended Reading: Start With Why, by Simon Sinek

• Chapter 9: Culture You Can Count On

• WEEK 36— Rule No. 34: Great businesses outlive great products.
  • Recommended Reading: Built To Last, by Jim Collins and Jerry I. Porras
• WEEK 37— Rule No. 35: Raise the bar, then raise it again.
  • Recommended Reading: Good To Great, by Jim Collins
• WEEK 38— Rule No. 46: Don’t outgrow your values.
  • Recommended Reading: The Advantage, by Patrick Lencioni

• Chapter 10: Leadership That Lasts

• WEEK 39— Rule No. 16: Time is your most precious asset.
  • Recommended Reading: The Time Trap, by Alec Mackenzie
• WEEK 40— Rule No. 17: Speed Matters.
  • Recommended Reading: Fail Fast, Fail Often, by Ryan Babineaux, Ph.D. and John Krumboltz, Ph. D.
• WEEK 41— Rule No. 29: Protect your downside.
  • Recommended Reading: Rich Dad’s Guide To Investing, by Robert T. Kiyosaki
• WEEK 42— Rule No. 39: Your network is your net worth.
  • Recommended Reading: Never Eat Alone, by Keith Ferrazzi

• Chapter 11: Avoiding the Common Pitfalls

• WEEK 43— Rule No. 30: Profit is not a dirty word.
  • Recommended Reading: Profit First, by Mike Michalowicz
• WEEK 44— Rule No. 47: The bottleneck is at the top.
  • Recommended Reading: The Five Dysfunctions of a Team, by Patrick Lencioni
• WEEK 45— Rule No. 41: Reputation compounds.
  • Recommended Reading: The Reputation Economy, by Michael Fertik and David Thompson
• WEEK 46— Rule No. 44: Own your edge.
  • Recommended Reading: Purple Cow, by Seth Godin

• Chapter 12: Reflection and Recommittment

• WEEK 47— Rule No. 37: Build trust before selling.
  • Recommended Reading: The Speed of Trust, by Stephen M. R. Covey
• WEEK 48— Rule No. 43: Run your race.
  • Recommended Reading: Can’t Hurt Me, by David Goggins
• WEEK 49— Rule No. 45: Protect your mental bandwidth.
  • Recommended Reading: Deep Work, by Cal Newport
• WEEK 50— Rule No. 48: Give more than you take.
  • Recommended Reading: The Go-Giver, by Bob Burg and John David Mann