1. What exactly is The Executives Institute?
The Executives Institute is a leadership platform built on timeless business principles, not trends.
Users have access to 50 curated, fundamental business Rules, the classic books behind that inspired each of them, and a system to help you think, lead, and execute at a higher level.
The Institute operates 100% online, unless you choose to be part a local CEO Study Group.
2. Who is this platform intended for?
The Executives’ Institute is built for leaders who want to get better and help others get better.
That includes:
- New Business Owners who don’t need more noise—they need direction, discipline, and principles that won’t steer them wrong.
- Seasoned Executives who’ve already taken some punches and want to sharpen their thinking—or pass on insight to the next generation.
- Growing Leadership Teams that need a shared language, a common playbook, and a place to rally around the same fundamentals.
- Owners stepping into their next chapter who want to contribute, mentor, or simply stay connected to serious leadership conversations.
- Mid-level Leaders on the rise who want to stop guessing, start leading, and anchor their decisions in proven fundamentals.
- Anyone responsible for people, profit, or direction who knows that leadership isn’t about being flashy—it’s about being grounded.
If you’re chasing trends or looking for shortcuts, this isn’t your place.
If you value timeless fundamentals, straight talk, and disciplined execution, you’ll fit in immediately.
3. Is this a replacement for business coaching or consulting?
No. It’s the foundation underneath great coaching and consulting.
The Executives’ Institute gives you the timeless principles that every serious advisor ends up teaching anyway. Instead of reinventing the wheel, you’re building on a proven one.
If you’re a coach, consultant, or seasoned executive who wants to guide others, the Institute becomes one of the strongest tools in your toolbox.
Many leaders will use The Institute to:
- Form their own CEO study groups.
Bring together 10–20 business owners or executives and guide them through the Rules, books, and monthly discussions. You lead. The Institute provides the structure, the questions, and the content. - Elevate the quality of your coaching.
Instead of chasing fads, you anchor clients in fundamentals that don’t fail them when things get tough. - Provide a shared curriculum.
Your group members aren’t scattered across theories—they’re aligned, reading from the same playbook, and working through the same timeless principles. - Strengthen your credibility.
Standing on 50 foundational Business Rules backed by classic books gives you authority that isn’t built on personality—it’s built on substance.
The bottom line:
We don’t replace coaches. We make the best coaches better.
And we help leaders become the kind of guides others will follow.
4. Why do some of the Rules seem similar?
You may notice that a few rules touch on related ideas. That’s intentional.
Overlapping rules show how a single behavior or mindset can influence different areas of your company, your team, and your decisions. Seeing the same idea from multiple angles helps reinforce it, making it easier to act on consistently.
Strategic Redundancy: Success rarely comes from isolated actions; it comes from patterns. Repetition in varied contexts increases understanding and encourages practical implementation.
The overlap is the point.
It keeps the core truths front and center, where they belong.
5. Are 50 Rules all there is?
No. Fifty Rules is just the beginning.
The first 50 are the timeless fundamentals every leader needs—principles that have outlasted decades of business cycles. But business doesn’t stand still, and neither do we.
We’re actively building Rules 51–100, which will include:
- Lessons drawn from modern classics, like Main Street Millionaire by Codie Sanchez
- Rules addressing the ever-changing business environment—technology shifts, new market dynamics, and emerging leadership challenges
- Guidance for leaders who want to stay sharp without chasing every trend
Think of the first 50 Rules as the foundation.
The next 50 are the framework for navigating today’s and tomorrow’s challenges with the same disciplined approach.
6. How Can I Best Use The Executives Institute?
a. How should I start using The Weekly Edge?
Begin with the 12 Chapters. They’re free, open to everyone, and designed to walk you through the full life cycle of a business—from foundation to hard truths. Each week, review the Rule Summary, ask yourself the guiding question, and complete the Weekly Action Step. Leaders who follow this cadence consistently see real progress, long before upgrading their membership.
b. Do I need a paid membership to get value?
No. The free Weekly Edge content alone is worth the time. You can follow the 12-month program, open every chapter, and apply the weekly guidance without spending a dollar. Many leaders start alone and use The Institute as their personal self-development plan. The Rules are designed for self-reflection and real-world application. The combination of weekly structure, timeless principles, and actionable steps makes this an ideal solo development system.
— Study the Rules on your own —
The Executives’ Institute was built on a simple belief: every leader deserves access to the fundamentals that actually move a business forward.
That’s why The Weekly Edge—our 12-chapter program—remains open and FREE to anyone. You can follow the weekly cadence, study each chapter, and apply the Ask Yourself questions, Weekly Action Steps, Rule Summaries, and recommended reading to your work immediately. Use it well and you’ll already be ahead of most leaders.
In just 15 minutes per week, you’ll build the habits and discipline practiced by the most-effective business leaders and you’ll build a stronger, more-valuable organization, designed to run without you.
Consume the ideas. Confront your blind spots.
7. What do I get if I enroll as a paid Member?
Paid enrollment unlocks the depth. For $100 a year, you get a curated leadership curriculum without the noise. You’ll gain access to all 50 Rules, complete with:
- Executive Discussion Prompts
- 60-minute Rules to Results Workshop modules
- Insights from Executives across the country
- The opportunity to Add Your Insight and build your professional presence
a. What’s the best way to use the Institute with my leadership team?
Bring the Weekly Edge into your monthly or quarterly meetings. Use the Ask Yourself question to spark tough conversations. Use the Weekly Action Step to drive execution. If your team is enrolled, the Executive Discussion Prompts and workshop modules give you a fully built agenda for deeper leadership development.
—Go in-depth on your own or with your leadership team—
Annual enrollment unlocks the real engine behind this platform.
As an Executives Institute Member, you can post your own insights—positioning yourself and your organization as thought leaders, with your contributions highlighted alongside the Rule content.
8. How do CEO Study Groups work?
Study Groups are where the Institute becomes a true peer-learning engine. Groups of 10–20 executives meet monthly to discuss one Chapter at a time in a candid, open-forum format. Study Group Leaders receive a complete meeting template and guide, making it simple to facilitate powerful, disciplined conversations. For most leaders, this becomes the most valuable meeting of their month.
—Join or form your own CEO Study Group—
Iron sharpens iron. No one sharpens alone.
For those who want the most powerful level of engagement, you can join or form your own CEO Study Group.
These groups of 10–20 leaders meet monthly to work through each of the 12 Chapters in a candid, open-forum format. Study Group Leaders receive a full meeting guide and template, making it simple to run meaningful, disciplined sessions that sharpen everyone involved. For many members, this becomes the most valuable meeting on their calendar.
9. What if I don’t know which Rule or Chapter fits my current situation?
That’s exactly why the program is structured the way it is. No matter what you’re facing—strategy, cash flow, hiring, culture, discipline, or burnout—your issue fits into one of the 12 Chapters, and there’s a Rule that addresses it. The structure helps you find clarity fast.
10. How do I get the most out of my membership?
Do three things:
- Follow the Weekly Edge consistently.
- Engage with the Executive insights—don’t just read them, add your own.
- Join a Study Group or build one of your own.
The more you interact, the more valuable the Institute becomes.
However you choose to engage—free, enrolled, or in a study group—the Weekly Edge gives you a clear path. The principles are timeless. The structure is proven. And the only requirement is that you put in the work.