There’s no one right way to use The Executives’ Institute—however it fits your rhythm, your calendar and your business needs. Full access to all of the Rules is just $100 per person, per year, whether you’re flying solo or studying with a group.
Whether you prefer to
— study the Rules on your own
For personal mastery and professional growth.
You’re not just consuming ideas. You’re confronting your blind spots.
- Follow the weekly Rule, a year’s worth of timeless business principles distilled into 50 bite-sized, battle-tested lessons—short, clear, and designed to be put into practice right away.
- Each of the 50 Rule pages serves as a complete learning module—anchored in a timeless business principle and backed by a classic book that shaped how leaders think and act.
- In just 15 minutes per week, you’ll build the habits and discipline practiced by the most-effective business leaders and you’ll build a stronger, more-valuable organization, designed to run without you.
— add the Rules into your leadership team meetings
To align, level up, and hold each other accountable.
This isn’t typical culture-building fluff. It’s disciplined leadership development.
- Use the search and type in the current challenge your company faces.
- Use the Executive Discussion Prompts and Ask the Right Questions to overcome day-to-day challenges of growing your organization. Jump in with any rule that resonates.
- And when you’re ready to go deeper, our Rules to Results Workshop format turns principle into practice through guided conversation, shared experiences, and focused execution.
- Each workshop is less than one hour and we provide the questions and exercisies for you or rotating members of your team to lead.
— study with a local peer group or executives club
Iron sharpens iron. No one sharpens alone.
Hard Truth: Most leaders are lonely. This changes that.
- Follow the Start to Scale Meeting Series over a 12-month program. Across all industries and in all stages, nearly every challenge you’ll encounter as a business leader—strategic, operational, financial, cultural—fits into one of these 12 chapters of the story. And with each chapter, there are timeless business rules to guide you.
- Business leaders, if you want to sharpen your own thinking while helping others rise — whether mentoring your team, developing future owners, or shaping the next generation of leadership — The Executives Institute is built for you. 🪶
- Meetings are scheduled once per month, each for 2 hours
— build your own CEO Study Group
Lead the Conversation. Multiply the Impact.
Become a connector in your region or your industry.
Our goal is to have 10 CEO Study Groups in each of the 50 U.S. States, each with 10 to 20 Members—that’s 5-10k executives sharing insights and building profitable companies!
- Become a Study Group Leader with The Executives’ Institute
- Lead the Conversation. Multiply the Impact. Become a connector in your region. Each month, leaders across the United States are gathering to discuss the fundamentals that actually move a business forward. Grounded in our 12-Chapter Business Rules curriculum and paired with timeless business books, these peer-led study groups create a space for real conversations, practical insight, and serious growth. You provide the environment. We provide the structure.
All Member of The Executives’ Institute are invited to join our Private Member Forum on LinkedIn.
Inside, you’ll find fellow entrepreneurs, executives, and seasoned operators ready to share insights, challenge assumptions, and raise the standard.
- Ask difficult questions. Get real answers.
- Engage in high-level discussions about best practices.
- Learn from experience—not just theory.
- Mentor, or be mentored by others walking the same path.
- Grow your leadership capacity and sharpen your thinking.
- Find executives in your area to form a group or club.
Ask to join today. Let’s get to work.
However you choose to engage, you’ll find everything you need to turn these principles into progress.
The Institute isn’t simply a library you visit once. It’s a tool you return to often. It is designed to help business leaders at all stages of their careers sharpen their judgment, strengthen their teams, and stay anchored in the fundamentals.
Experience Rule No. 1 Solve a real problem, — the only publicly available rule, offered as a preview of the insight and impact inside each of the 50 rules pages.
You’ll find practical examples, summaries of the key ideas, and real-world insights from fellow members who’ve lived through the lesson. Every Rule includes tough, thought-provoking questions designed to spark clarity and action—whether you’re working through them individually, discussing with your leadership team, or unpacking them alongside a trusted group of peers.