Timeless Business Principles. Collective Modern Insight.
Great businesses endure by mastering the fundamentals.
The Executives Institute’s Weekly Rule Course gives you 50 of them—one week at a time.
A year’s worth of timeless business principles and reminders, distilled into 50 bite-sized, battle-tested lessons
—short, clear, and designed to be put into (or back into) practice each week.
This 50-week course is free.
You and your leadership team can devote just 15 minutes per week, to build (or remind yourselves of) the habits and disciplines practiced by the most-effective business leaders.
50 Rules to lead by.
50 right questions to ask.
50 weekly Action Steps —strategically designed to:
- Sharpen your decision-making skills
- Re-focus on the fundamentals
- Make your organization more valuable
- Create a company that runs without you
✅ 50 fundamental business principles— the Rules.
âś… 50 Recommended Reads from which each rule was sourced.
There is no need to officially enroll at The Executives Institute to study the free Weekly Rule Course. Simply click here to begin and follow our public LinkedIn or Facebook pages to join the discussion.
However, just $100 per year,
grants you complete access to a much deeper dive into the Rules and the insights, as a full-time Member of The Executives Institute.
Executives Institute Members have full access to:
âś… Strategic Workshops
Each Rules to Results Workshop is built for your leadership team to dissect one rule, debate the insights, and walk out with clarity—not just theory.
Always under 60 minutes.
One rule, one conversation, one shift that moves your business forward.
âś… Powerful Discussions
An Executive Discussion Prompt appears with each rule throughout The Institute to bring to light the shifts your leadership team might need to make next.
The best discussions center not on strategy decks — but hard truths.Â
âś… Members Only Insights
The Add Your Insight feature turns each Rule into a living archive of experience, collecting the sharpest lessons and real-world tactics from peers who’ve been in the fight. Your contribution doesn’t just add to the conversation—it sharpens the thinking for every leader who follows.
The real value isn’t always the Rule—it’s the real-world stories behind it.
Plus,
- âś… Book Summaries w/Executive Takeaways
- âś… Red Flags regarding each Rule
- âś… Real World Scenarios
- âś… Key Takeaways for business owners
- âś… Actionable Strategies
- âś… Access to our Members Only Private LinkedIn Group for day to day insights!
🖋️JOIN THE INSTITUTE TODAY
We promise, you’ve wasted more time and money on a business lunch that didn’t even come with one good idea.
This starts with 50.
This isn’t a class you’re expected to attend every day.
The Executives Institute is a toolbox you’ll return to—again and again.
This is a bastion of collective wisdom.
Built from over 20 years of conversations with CEOs, Founders, Operators, and Business Owners across the U.S., The Executives’ Institute is grounded in reality—not theory.
This is the business school you wish you’d had—condensed, unfiltered, and built to last.
You won’t use all 50 rules on day one—but if you’re building something that lasts, you’ll use every single one.
Whether you’re a startup founder, a scaling leader, or a seasoned CEO preparing the next generation, you’ll find yourself and your story in these 50 Rules.
Every business faces challenges.
From startup to succession. From no-brainers to head-scratchers.
And, as owners and executives, most of us know—each time—what’s missing in our decision-making process:
- One fundamemental rule we’ve been ignoring.
- That business book we’ve been meaning to read.
- The voice of a trusted mentor.
- Or, simply a confirmation from someone who’s been there.
“I wish someone had told me that.”
As business leaders, we’ve all had moments where one principle—clearly stated—could’ve been a game-changer.
As leaders, most of us also have a shelf full of business books we’ll make time to read, someday.
And, the best of us know that the greatest leaders never stop learning.
These are the reasons we built The Executives’ Institute.
