Timeless Business Principles. Collective Modern Insight.
“I wish someone had told me that.”
As business leaders, we’ve all had moments where one principle—clearly stated—could’ve been a game-changer.
As leaders, most of us also have a shelf full of business books we’ll make time to read, someday.
And, the best of us know that the greatest leaders never stop learning.
These are the reasons we built The Executives’ Institute.
Every business faces challenges.
From startup to succession. From no-brainers to head-scratchers.
And, as owners and executives, most of us know—each time—what’s missing in our decision-making process:
- One fundamemental rule we’ve been ignoring.
- That business book we’ve been meaning to read.
- The voice of a trusted mentor.
- Or, simply a confirmation from someone who’s been there.
“After decades of leading companies through every market cycle imaginable, one truth stands out: the fundamentals never change. Trends come and go, but it’s discipline and execution that keep a business alive.”
Built for leaders who squeeze value from every dollar and every hour.
We promise, you’ve wasted more on a business lunch that didn’t even come with one good idea.
This comes with 50.
✅ 50 fundamental business principles— the Rules.
âś… 50 summaries and key takeaways from classic business books—(we’ve read them for you).
âś… 50 powerful (but quick) workshops, discussion prompts and the right questions to use with your Leadership Team.
âś… But most-importantly, a living archive of real-world insights related to each of the Rules, collected from leaders walking the same path as you.
“Scaling fast only works if you don’t burn through your resources. These rules remind me to slow down, focus, and keep my eye on what really matters.”
âś… Plus, your opportunity to connect with other Members in our private forum, connect with the authors and add your insights and experience to the curriculum.
This isn’t a class you’re expected to attend every day.
The Executives Institute is a toolbox you’ll return to—again and again.
This is a bastion of collective wisdom.
Built from over 20 years of conversations with CEOs, Founders, Operators, and Business Owners across the U.S., The Executives’ Institute is grounded in reality—not theory.
This is the business school you wish you’d had—condensed, unfiltered, and built to last.
You won’t need all 50 rules on day one—but if you’re building something that lasts, you’ll use every single one.
Whether you’re a startup founder, a scaling leader, or a seasoned CEO preparing the next generation, you’ll find yourself and your story in these 50 Rules. Each one tied to a phase in the business journey—ideation, validation, execution, growth, and legacy.
“I inherited a business built on hard work and restraint. My job is to protect that legacy by sticking to principles that last.”
The best business leaders never outgrow learning — but they do outgrow surface-level conversations. We built The Institute without a bunch of fluff. Just principles that work—and keep working.
🖋️ Membership to The Executives Institute is just $10/mo. or $100/yr.
(less than the cost of that app your team “needed” but never opens)
Welcome to
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“When you’re building from nothing, you learn fast that wasted money and wasted time can sink you. The rules here keep me disciplined.”
Official Launch Date: September 1, 2025 | Enrollment is open. JOIN TODAY