“Great businesses aren’t built on trends. They are built on timeless fundamentals, repeated with discipline.”

Welcome.

The Executives’ Institute is the result of well over 20 years of conversations with CEOs, Founders, and business leaders across the country — the ones who’ve built something real and know what it takes to keep building.

It is a private platform for seasoned executives who don’t need more noise — just sharper thinking. But it’s also a place for founders seeking clarity, and for ambitious entrepreneurs who would rather learn from those who’ve done it than pretend they already know. Whether you’re leading at the top or climbing fast, you’ll find something here that sharpens your edge.

Members get access to a living library of timeless business rules, each paired with a vetted book, executive-level takeaways, and real-world discussion points to apply directly to their business.

“The best leaders don’t outgrow learning — they outgrow surface-level conversations.”

If that sounds like you, we promise you’ll feel right at home here.

🧭 What is The Executives’ Institute?

It’s depth over hype.

The Executives’ Institute is where serious business leaders go to sharpen their thinking—not chase trends. 50 timeless business rules (for now), plus 50 executive discussions, personal reflections and ready-to-use workshops. Built for your own growth or the growth of your leadership team. And yes—we all say we’ll read more business books. We just give you the rule, the insight, and the bulletpoints so you actually use it.

This isn’t a course. It’s not a trend. It’s a framework for sharpening discipline, making better decisions, and staying grounded in what works.

👤 Who should join?

Proven leaders and future leaders.

Business owners, senior executives, and key leaders who value fundamentals over fads. If you believe execution beats inspiration, and that repetition of the right disciplines builds great companies — this was made for you.

It’s also built for those thinking long-term: leaders who aren’t just chasing success, but shaping legacy. If you want to sharpen your own thinking while helping others rise — whether mentoring your team, developing future owners, or shaping the next generation of leadership — The Executives’ Institute offers the structure and substance to support that work.

Timeless Business Principles. Collective Modern Insight.

đź’µ How Much Does It Cost?

Not much.

  • $10/month or
  • $100/year

We’re not shy about it — that’s less than what most executives spend on coffee, streaming services they forgot to cancel, or that one software subscription no one on your team actually uses. For the cost of one forgettable lunch, you gain access to timeless business insight built to outlast the trends.

đź›  Should I Use This With My Team?

Yes, definitely.

The Institute is built for personal growth or team development—use it in the quiet of your own leadership journey or across the table with your executive team.
Each Rule includes discussion prompts designed for executive meetings, planning sessions, and leadership conversations. Bring the Rules to your boardroom — and sharpen the dialogue.

This platform is built to help you not only run your business better, but pass it on wiser. Whether you’re mentoring next-generation leaders, preparing for a transition of ownership, or developing a succession bench, the Rules offer a shared language and a foundation of clarity. Legacy isn’t just what you leave behind — it’s what you build into others while you’re still here.

🎓 What do I get as a Member of The Institute?

  • Access to each full page of our evolving Business Rules
  • Access to our private LinkedIn Group of executives
  • Access to upcoming virtual and in-person Blind Spot Sessions
  • Invitation to contribute to rules as a Collaborator
  • Real experiences and insights from business owners, founders, and CEOs who believe in mastering the fundamentals
  • Your opportunity to mentor the next generation of business leaders, by adding your voice. Verified members of our private LinkedIn group can write and submit new Rules for the library, recommend books, submit written or video feedback for the site and be featured in our Contributors list. Contributors help shape the future of the Institute. Ask to join our private LinkedIn group

đź“… When does it start? Can I join anytime?

Yes, enrollment is open year-round.

🟢 Official Launch: September 1, 2025

🟡 Soft Launch: June 1, 2025

Between June and September, we’ll be building The Rules, book pairings, and member pages, plus new Rules, every week. This is a rare chance to help shape the foundation — with input from real business leaders, in real time.

👉 If you’re interested in helping shape the direction of the Institute — or want to contribute content, insight, or strategy — consider becoming a Collaborator. [Learn more here.]

rule no.1, Solve a real problem


The Executives’ Institute wasn’t born from theory—it was born from the real conversations I’ve had with hundreds of business leaders over the years. The same frustrations kept surfacing: too much noise, not enough clarity. Leaders felt overwhelmed by trendy advice, quick hacks, and endless “thought leadership” that rarely delivered lasting results. What they wanted—what we all want—was something more foundational. Something timeless.

That’s the problem we set out to solve.

At The Executives’ Institute, we return to the fundamentals. We’ve curated a living collection of timeless Business Rules—principles that don’t change with the headlines—each paired with practical insight and recommended reading that sharpens leadership thinking. This isn’t another course, podcast, or guru. It’s a growing resource designed to help leaders make clear, confident decisions by returning to what works.

And just as importantly, we invite our members into the process. Leaders can contribute their own experiences, surface new challenges, and shape the evolution of our collective library. We’re building something that adapts—not to trends, but to real-world situations.

“Because solving real problems in business doesn’t start with flashy ideas. It starts with disciplined thinking, shared wisdom, and an unapologetic commitment to what actually works. That’s why The Executives’ Institute exists.”

– Kurt McSparron, Founder, The Executives’ Institute

Welcome to The Executives’ Institute.

We’re glad you’re here. Let’s build something that lasts.

— The Executives’ Institute Team Email Us