Timeless Business Principles. Collective Modern Insight.
There is certainly no shortage of business advice. Much of it—clever on paper, worthless in practice.
Here, at The Executives Institute, you’ll find something different; something truly unique and powerful; something that actually helps you build a successful business: a curated collection of timeless Business Rules proven across industries, decades, and market cycles. These aren’t gimmicks or trends—these are the principles that build businesses; businesses meant to endure.
Whether you’re a young entrepreneur launching your first venture, a scaling Founder fighting to stay focused, or a seasoned CEO guiding the next generation, you’ll see yourself somewhere in these pages. Because every phase of business—ideation, validation, execution, growth, and legacy—demands a different discipline, a different mindset, and often, a different Rule.
Study them in the order that reflects how real businesses are built: start by solving a problem that matters, not by polishing a pitch deck. Learn to know your customer better than anyone else. Build systems before you scale. Protect your reputation. And never lose sight of the fundamentals that outlast any playbook.
The hard truth? Success favors those willing to do the work others won’t.
— The Executives Institute offers the structure and substance to support that work. These Rules will help you decide which work is worth doing, but most-importantly, how to do it well.
Welcome to The Executives’ Institute.
We’re glad you’re here. Let’s build something that lasts.
🖋️ Annual Membership is just $100. With that, you and your leadership team will have access to:
- The 100 “Rules of Business” (timeless principles created, corrected and field-tested by your colleagues and fellow executives)
- 100 Workshops-in-a-Box (all under 60 minutes— get back to work and focused fast — because no meeting should last more than an hour)
- 100 Top Business Book Summaries (face it, most are probably on the shelves behind you or on a “you gotta read” list that you’ve compiled from countless business meetings)
🔑 PLUS, within each of the 100 rule pages, you’ll find:
- Key takeaways
- Red flags
- Actionable strategies
- Insights from your colleagues
- Real world scenarios
- Your opportunity to collaborate and share your experience on any rule. Even add a new rule or book recommendation.
🔧 This is a serial entrepreneur’s tool shed—out back when you need it.
- We’re building it for busy executives. There is no class schedule or timeframe.
- We’re building it to be flexible. Use The Institute privately, for your own personal growth or with your leadership team.
- We’re building it for tremendous ROI. At just $10/mo or $100/yr, you’ve literally spent more for coffee.
“As members of The Institute continue to contribute, refine, and challenge these ideas, the list becomes more valuable—not because it’s complete, but because it never will be.“
This isn’t a course you have to “keep up with.”
It’s a business tool shed you return to—when you need to build something that works; when you’re asked to fix something that used to; or, when you simply need a quiet place to sharpen your thinking.
— The Executives’ Institute Team Email Us
📚Let’s be honest—most of us will not read 100 business books this year.
Most of us say we’ll read more. Few of us do. If you’re like most executives, your list of business books we “have to get to someday” grows and grows, after every business meeting and “Oh, you gotta read…!” recommendation.
The Executives Institute gives you the core ideas, the frameworks, and the practical tools you and your team need for organizational growth —without spending your valuable time to get there.
We read the books. We extract the value. You apply it.
đź’µ What’s the Cost?
Less than what most of us spend on coffee each week, streaming services we forgot to cancel, or that one software subscription no one on the team actually uses.
- $10/month or
- $100/year
- (that’s $1 per rule or $1 per leadership team workshop)
You’ve paid more for a lunch that didn’t even come with one good idea.
This comes with 100.
đź§Built by Business Leaders, for Business Leaders
The Executives’ Institute was built from over 20 years of conversations with CEOs, Founders, and business operators across the country — the ones who’ve built something real and understand what it takes.
It’s not theory. It’s not trendy. It’s what works—and it’s what lasts.
“The best leaders don’t outgrow learning — they outgrow surface-level conversations.”
Lead with clarity.
đź“… Can I join anytime?
Yes, enrollment is open year-round. Use The Institute at your pace, however you or your team choose. JOIN TODAY
🟡 Soft Launch: June 1, 2025
🟢 Official Launch: September 1, 2025
Between June and September, we’ll be building The Rules, book pairings, and member pages, plus new Rules, every week. This is a rare chance to help shape the foundation — with input from real business leaders, in real time.
👉 If you’re interested in helping shape the direction of the Institute — or want to contribute content, insight, or strategy — consider becoming a Collaborator. [Learn more here.]
Members of The Executives Institute are asked to join our private LinkedIn Group, to connect with other Members, share your business successes, as well as your failures.
Most business leaders aren’t just chasing success, we’re shaping a legacy.
If you want to sharpen your own thinking while helping others rise — whether mentoring your team, developing future owners, or shaping the next generation of leadership🎓— The Executives Institute offers the structure and substance to support that work.