Timeless Business Principles. Collective Modern Insight.

There is definitely no shortage of business advice out there. Much of it—clever on paper, worthless in practice.

Here, at The Executives Institute, you’ll find something different; something truly unique and powerful; something that actually helps you build a successful business: a curated collection of timeless Business Rules proven across industries, decades, and market cycles. These aren’t gimmicks or trends—these are the principles that build businesses; businesses meant to endure.

Whether you’re a young entrepreneur launching your first venture, a scaling Founder fighting to stay focused, or a seasoned CEO guiding the next generation, you’ll see yourself somewhere in these pages. Because every phase of business—ideation, validation, execution, growth, and legacy—demands a different discipline, a different mindset, and often, a different Rule.

Study them in the order that reflects how real businesses are built: start by solving a problem that matters, not by polishing a pitch deck. Learn to know your customer better than anyone else. Build systems before you scale. Protect your reputation. And never lose sight of the fundamentals that outlast any playbook.

The hard truth? Success favors those willing to do the work others won’t.

— The Executives Institute offers the structure and substance to support that work. These Rules will help you decide which work is worth doing, but most-importantly, how to do it well.

Welcome to The Executives’ Institute.

We’re glad you’re here. Let’s build something that lasts.

🖋️ Annual Membership is just $100 (monthly is just $10). With that, you and your leadership team will have access to:

  • The 100 “Rules of Business” (timeless principles created, corrected and field-tested by your colleagues and fellow executives)
  • 100 Workshops-in-a-Box (all under 60 minutes— get back to work and focused fast — because no meeting should last more than an hour)
  • 100 Top Business Book Summaries (face it, most are probably on the shelves behind you or on a “you gotta read” list that you’ve compiled from countless business meetings)

— you’ve paid more for a lunch that didn’t even come with one good idea. This comes with 100.

You won’t need all 100 rules today. But, as a serious business leader, we promise you’ll need every single one of them eventually. From startup to scale to succession. This is your toolbox.

🔑 PLUS, within each of the 100 rule pages, you’ll find:

  • Key takeaways
  • Red flags
  • Actionable strategies
  • Insights from your colleagues
  • Real world scenarios
  • Your opportunity to collaborate and share your experience on any rule. Even add a new rule or book recommendation.

🔧 This is a serial entrepreneur’s tool shed—out back when you need it.

  • We’re building it for busy executives. There is no class schedule or timeframe.
  • We’re building it to be flexible. Use The Institute privately, for your own personal growth or with your leadership team.
  • We’re building it for tremendous ROI. At just $10/mo or $100/yr, you’ve literally spent more for coffee.

“As members of The Institute continue to contribute, refine, and challenge these ideas, the list becomes more valuable—not because it’s complete, but because it never will be.“

Join anytime. This isn’t a course you have to “keep up with.”

🟡 Soft Launch: June 1, 2025

🟢 Official Launch: September 1, 2025

🧭Built by Business Leaders, for Business Leaders

The Executives’ Institute was built from over 20 years of conversations with CEOs, Founders, and business operators across the country — the ones who’ve built something real and understand what it takes.

“The best leaders don’t outgrow learning — they outgrow surface-level conversations.”

Lead with clarity.

Most business leaders aren’t just chasing success, we’re shaping a legacy.

If you want to sharpen your own thinking while helping others rise — whether mentoring your team, developing future owners, or shaping the next generation of leadership🎓— The Executives Institute offers the structure and substance to support that work.