🪶You won’t need all 100 rules on day one. But if you intend to build a business that lasts, you’ll rely on every single one before you’re through. From first hire to final handoff, this is the entrepreneur’s essential toolbox.
Timeless Business Principles. Collective Modern Insight.
🖋️ One full year of Membership to The Executives Institute is just $100. With that, you and your leadership team will have access to:
- 100 Rules of Business
- Timeless principles created, corrected and field-tested by fellow executives, each linked to a proven, time-tested business book.
- 100 Rules-to-Results Workshops and Leadership Team Discussions
- All under 60 minutes— get back to work and focused fast — because no meeting should last more than an hour.
- 100 Summaries and Key Takeaways of the world’s top books
- We’re guessing that many of the business books we’ve selected are on the shelves behind you right now, or on a list that you’ve compiled from countless business meetings over the years…the “oh, you gotta read this” list.
— Let’s face it, at a hundred bucks, you’ve paid more for a lunch that didn’t even come with one good idea. This comes with 100.
Need business advice? There is definitely no shortage out there. Much of it—clever on paper, worthless in practice.
Here, at The Executives Institute, we promise you something different; something that actually helps you build a successful business: a curated collection of timeless Business Rules proven across industries, decades, and market cycles. These aren’t gimmicks, platitudes or motivational memes—these are the principles that build businesses; businesses meant to endure.
Whether you’re a young entrepreneur launching your first venture, a scaling Founder fighting to stay focused, or a seasoned CEO guiding the next generation, you’ll see yourself somewhere in these pages. Because every phase of business—ideation, validation, execution, growth, and legacy—demands a different discipline, a different mindset, and often, a different Rule.
Study them in the order that reflects how real businesses are built:
- Start by solving a problem that matters, not by polishing a pitch deck.
- 📑Experience Rule No.1 — Solve a Real Problem — the only publicly available rule, offered as a preview of the insight and impact inside each of the 100 Rules pages.
- Learn to know your customer better than anyone else.
- Build systems before you scale.
- Protect your reputation.
- And never lose sight of the fundamentals that outlast any playbook.
The hard truth? Success favors those willing to do the work others won’t.
— The Executives Institute offers the structure and substance to support that work. These Rules will help you decide which work is worth doing, but most-importantly, how to do it well.
Welcome to The Executives’ Institute.
We’re glad you’re here. Let’s build something that lasts.
🔑 PLUS, within each of the 100 rule pages, you’ll find:
- Key takeaways
- Red flags
- Actionable strategies
- Insights from your colleagues
- Real world scenarios
- Your opportunity to collaborate and share your experience on any rule. Even add a new rule or book recommendation.
🔧 Think of The Institute as a serial entrepreneur’s toolbox—in the shed when you need it.
- The Institute is built for busy executives. There is no class schedule or timeframe.
- The Institute is built to be flexible. Use The Institute privately, for your own personal growth or with your leadership team.
- The Institute is built for tremendous ROI. At just $10/mo or $100/yr, you’ve literally spent more for coffee.
Join anytime. 🎓 Study on your own schedule. This isn’t a course you have to “keep up with.”
🟡 Soft Launch: June 1, 2025
🟢 Official Launch: September 1, 2025
đź§Built by Business Leaders, for Business Leaders
The Executives’ Institute was built from over 20 years of conversations with CEOs, Founders, and business operators across the country — the ones who’ve built something real and understand what it takes.
“The best leaders don’t outgrow learning — they outgrow surface-level conversations.”
Lead with clarity.
Most business leaders aren’t just chasing success, we’re shaping a legacy.
If you want to sharpen your own thinking while helping others rise — whether mentoring your team, developing future owners, or shaping the next generation of leadership — The Executives Institute is built for you.
