Timeless Business Principles. Collective Modern Insight.

The Executives’ Institute is built for serious business leaders who want to continually sharpen their thinking

—focused on what works, not what’s popular.
50 rules. 50 workshops. Created for those who act—not just analyze.

🪶 Rule Summary

If your product, service or strategy isn’t solving a real problem for a real person, it’s a vanity project – not a business. Painkillers outperform vitamins every time.

🏛️What You Get as a Member

Most business leaders aren’t just chasing success, we’re shaping a legacy. If you want to sharpen your own thinking while helping others rise — whether mentoring your team, developing future owners, or shaping the next generation of leadership🎓 — The Executives’ Institute offers the structure and substance to support that work.

✅ 50 Timeless Business Rules
✅ 50 Ready-to-Use Leadership Workshops (all 60 minutes or less)
✅ 50 Curated Book Summaries (for leaders who don’t have time to read them all)
✅ Red Flags, Key Terms and Actionable Strategies within each rule
✅ Insights From Your Colleagues and Real-World Application, Not Theory
✅ Searchable, Evolving Library, as Members become Collaborators
✅ No class schedule. Study and apply at your leisure.
✅ Use your Membership privately for personal growth or across the table with your leadership team.

This isn’t a course you have to “keep up with.” It’s a toolkit you return to—when the time is right, OR as your organization and your leadership team face issues and challenges.

📚Let’s Be Honest—Most Of Us Are Not Going to Read 50 Business Books This Year.

Most of us say we’ll read more. Few of us do. Our list of recommended business books we “have to get to someday” grows and grows, meeting after meeting.
The Institute gives you the core ideas, frameworks, and practical tools—without needing to flip 200 pages to get there.

We read the books. We extracted the value. You apply it.

💵 What’s the Cost?

Less than what most of us spend on coffee each week, streaming services we forgot to cancel, or that one software subscription no one on the team actually uses.

$10/month or
$100/year

You’ve paid more for a lunch that didn’t even come with a good idea.

This comes with 50 (and growing).

🧭Built by Business Leaders, for Business Leaders

The Executives’ Institute was built from over 20 years of conversations with CEOs, Founders, and business operators across the country — the ones who’ve built something real and know what it takes to keep building.

It’s not theory. It’s not trendy. It’s what works—and it’s what lasts.

“The best leaders don’t outgrow learning — they outgrow surface-level conversations.”

Join a growing network of serious executives who value timeless principles over passing trends.
Lead with clarity. Build with discipline. Apply what works.

📅 When does it start? Can I join anytime?

Yes, enrollment is open year-round. JOIN TODAY

🟡 Soft Launch: June 1, 2025

🟢 Official Launch: September 1, 2025

Between June and September, we’ll be building The Rules, book pairings, and member pages, plus new Rules, every week. This is a rare chance to help shape the foundation — with input from real business leaders, in real time.

👉 If you’re interested in helping shape the direction of the Institute — or want to contribute content, insight, or strategy — consider becoming a Collaborator. [Learn more here.]

rule no.1, Solve a real problem…

The Executives’ Institute wasn’t born from theory—it was born from the real conversations I’ve had with hundreds of business leaders over the years. The same frustrations kept surfacing: too much noise, not enough clarity. Leaders felt overwhelmed by trendy advice, quick hacks, and endless “thought leadership” that rarely delivered lasting results. What they wanted—what we all want—was something more foundational. Something timeless.

That’s the problem we set out to solve.

At The Executives’ Institute, we return to the fundamentals. We’ve curated a living collection of timeless Business Rules—principles that don’t change with the headlines—each paired with practical insight and recommended reading that sharpens leadership thinking. This isn’t another course, podcast, or guru. It’s a growing resource designed to help leaders make clear, confident decisions by returning to what works.

And just as importantly, we invite our members into the process. Leaders can contribute their own experiences, surface new challenges, and shape the evolution of our collective library. We’re building something that adapts—not to trends, but to real-world situations.

“Because solving real problems in business doesn’t start with flashy ideas. It starts with disciplined thinking, shared wisdom, and an unapologetic commitment to what actually works. That’s why The Executives’ Institute exists.”

– Kurt McSparron, Founder, The Executives’ Institute

Welcome to The Executives’ Institute.

We’re glad you’re here. Let’s build something that lasts.

— The Executives’ Institute Team Email Us